Director of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the marketing content and program calendar, emphasizing the delivery of qualified leads to the Sales team.

• Write or meticulously edit high-impact copy, including website content, marketing campaigns, sales materials, and thought leadership pieces.

• Oversee the external paid media agency and public relations firm, guiding narrative priorities and strategic direction.

• Develop go-to-market content and campaigns for the launch of new services.

• Collaborate closely with the VP of Sales to manage the conference and event strategy.

• Take charge of the $500K annual marketing budget, providing detailed reports on Customer Acquisition Cost (CAC) and Return on Investment (ROI).

⛳️ Requirements

• At least 5 years of B2B marketing experience, preferably in an agency or professional services setting.

• A strong and demonstrable copywriting ability — capable of crafting compelling copy that captures attention and drives action.

• Proven experience in managing external agencies or vendors (such as paid media, PR, and creative) and ensuring they meet performance benchmarks.

• Comfortable with both strategic planning and hands-on execution — this role is designed for builders, not just those who delegate.

• Experience providing direct support to a sales team, with a clear understanding of how to convert content into a sales pipeline.

• Proven track record in managing a marketing budget and reporting on CAC/ROI, with a history of reallocating funds to effective strategies.

• Highly organized and metrics-focused, while maintaining awareness of the overarching narrative and the reasons behind the data.

🏝️ Benefits

• Culture-Driven: Our core values are Be a Leader, Get It Done, Be Inquisitive, and Have Humility.

• Empowered Growth: Enjoy open leadership, mentorship, and genuine opportunities for skill enhancement and career advancement.

• Opportunity for Impact: Work in a setting small enough for your voice to be heard, yet large enough to collaborate with some of the most exciting brands worldwide.

• True Flexibility: Shape your workday around your life, with the option for remote work combined with collaborative engagement.