Director of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of B2B Growth and Pipeline Generation.

• Develop and lead Ampa’s B2B marketing strategy with a focus on acquiring clinics and adopting providers.

• Manage the pipeline sourced from marketing efforts.

• Create and enhance multi-channel lead generation and nurturing campaigns utilizing LinkedIn, paid media, outbound marketing, email, webinars, conferences, and partnerships.

• Design scalable nurturing and lifecycle programs that transform awareness into qualified opportunities.

• Collaborate closely with Sales to enhance funnel conversion, lead quality, attribution, and overall revenue outcomes.

• Oversee Brand, PR, and Market Communications.

• Lead Ampa’s strategy for PR, communications, and market positioning.

• Spearhead thought leadership initiatives that position Ampa as a leader in neurotechnology and mental health treatment.

• Produce press releases, executive communications, announcements, provider-facing messaging, and customer stories.

• Manage social media and digital presence to ensure consistent, high-quality storytelling and market visibility.

• Formulate strategies to enhance visibility on AI and LLM-driven discovery platforms.

• Take charge of Conferences and Field Marketing.

• Direct Ampa’s conference and event strategy for clinical, healthcare, and industry events.

• Create high-ROI conference programs that generate pipeline and strengthen strategic relationships with measurable results.

• Oversee pre-event outreach, onsite activation, and post-event conversion workflows.

• Identify speaking opportunities, partnerships, and industry collaborations that enhance credibility and awareness.

• Build the Marketing Organization.

• Lay the groundwork for Ampa’s long-term marketing function, infrastructure, and processes.

• Initially implement strategies across growth marketing, marcomm, conferences, social media, lifecycle/email marketing, and content.

• Gradually recruit and lead a high-performing marketing team across these areas.

• Develop reporting systems, KPIs, and dashboards to assess growth efficiency and campaign performance.

⛳️ Requirements

• Minimum of 8 years of experience in B2B marketing, growth marketing, or demand generation leadership.

• Demonstrated and measurable success in driving revenue growth within medical device, healthtech, SaaS, or healthcare technology sectors.

• Strong background in marketing towards clinics, physician groups, provider organizations, or healthcare enterprises.

• Proven ability to lead strategy and execute hands-on in fast-paced startup environments.

• Expertise across demand generation, PR, marcomm, conferences/events, digital marketing, and lifecycle marketing.

• Strong operational skills with in-depth knowledge of HubSpot, LinkedIn Ads, Google Ads, CRM systems, and marketing analytics.

• Excellent communication and storytelling skills tailored to executive, clinical, and commercial audiences.

• Experience in building and scaling marketing teams is highly preferred.

• Bonus: familiarity with neurotechnology, mental health, or mission-driven healthcare companies.

• Bonus: a keen sense of design and aesthetics for both digital and physical assets.

🏝️ Benefits

• Competitive compensation, substantial equity potential, and comprehensive benefits.