Director of Marketing

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of and drive ALPFA’s national marketing strategy and implementation, possessing enterprise-level authority across brand, growth, and demand.

• Develop a scalable, full-funnel member acquisition system along with the reporting framework to evaluate and enhance its performance.

• Oversee the annual marketing budget within the limits set by the Board, making informed, data-driven investment choices.

• Construct the marketing organization by recruiting, structuring, and nurturing the team, while also engaging and managing external agencies and vendors.

• Enhance ALPFA’s national brand authority and narrative strength through earned media, storytelling, and success stories of member advancement.

• Produce marketing-attributed pipeline for corporate partnerships and provide co-branded campaign performance reports to partners.

• Digitally elevate philanthropic initiatives and enrich donor narratives.

• Collaborate with executive leadership to successfully launch ALPFA’s platform and certification offerings through effective pricing, packaging, and go-to-market strategies.

• Implement brand governance across national and chapter-facing materials, creating toolkits to maintain consistency throughout the movement.

• Provide clear executive-level performance reporting and forecasts to the leadership team and Board.

⛳️ Requirements

• 10–15+ years of progressive experience in marketing leadership.

• Proven history of generating measurable revenue and growth results.

• Experience in scaling an organization from a mid-size to a national level.

• Strong expertise in data, analytics, and marketing performance measurement (acquisition, funnel, attribution, retention).

• A systems and process-oriented thinker who creates repeatable, scalable frameworks and understands the interplay of channels, decisions, and functions in achieving outcomes, rather than merely completing tasks.

• Bachelor’s degree is required.

• Willingness to travel 15–25% of the time.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance plans designed to cater to the diverse needs of our employees and their families.

• A 401(k) plan with a substantial employer match to assist you in investing for your future.

• Generous vacation, sick leave, and holiday policies that provide you with the necessary time to unwind and recharge.

• Opportunities for professional growth and advancement through training programs, workshops, and educational assistance to further your career.