Director of Marketing Analytics – Performance

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the marketing measurement ecosystem from the ground up, establishing the necessary tools, data requirements, and processes to advance beyond platform-reported metrics.

• Oversee the selection and implementation of a Marketing Mix Modeling (MMM) solution, utilizing it as the principal framework for budget distribution.

• Create a systematic testing program to evaluate the actual impact of marketing efforts.

• Evaluate and implement attribution capabilities where they provide added value.

• Manage marketing performance frameworks, ensuring consistent and precise assessment across all channels and campaigns.

• Generate marketing-driven forecasts for leads, calls, and enrollments that align with campaign strategies.

• Convert marketing analytics needs into explicit data requirements.

• Establish and enforce campaign structures, channel hierarchies, and marketing-specific definitions.

⛳️ Requirements

• Over 12 years of experience in marketing analytics or performance marketing, including a background in building or significantly enhancing measurement capabilities.

• Proficiency in SQL and BI tools such as Tableau and Power BI;

• Strong grasp of attribution and experimentation methodologies.

• Experience with Salesforce Marketing Cloud and tracking multi-channel campaigns.

• A degree in Statistics, Economics, Data Science, or a related field (Master’s degree preferred).

• Capability to translate complex analytical concepts into clear recommendations for executive stakeholders.

🏝️ Benefits

• Medical, Vision, and Dental Plans

• Tax-Advantaged Savings Accounts (FSA & HSA)

• Life Insurance and Disability Insurance

• Paid Time Off (PTO, Sick Time, Paid Leave, Volunteer & Wellness Days)

• Employee Assistance Program

• 401k with company match

• Employee Resource Groups

• Employee Discount Program

• Learning and Development Opportunities

• And much more...