Director of Growth Marketing – B2B

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of SentiLink's growth marketing strategy and execution, ensuring accountability for qualified pipeline and ARR growth.

• Create and implement an integrated marketing calendar that aligns with company priorities, target accounts, product launches, and revenue objectives.

• Develop comprehensive campaigns encompassing objectives, target audiences, messaging, creative assets, distribution strategies, and success metrics.

• Collaborate with Sales to enhance awareness, engagement, pipeline generation, and conversion across key enterprise accounts.

• Oversee the organic growth strategy, including SEO and AEO initiatives.

• Transform the website into a conversion engine through optimized landing pages, content experiences, resource center enhancements, and overall optimization.

• Organize industry events, webinars, executive programs, and field marketing initiatives.

• Build and manage marketing analytics, attribution, and reporting linked to pipeline, revenue, and business impact.

• Work alongside Product Marketing, Product, and Data Science to convert product capabilities and market insights into campaigns and customer narratives.

• Recruit, develop, and lead a high-performing marketing team.

• Assess marketing channels, technologies, and AI-enabled tools.

• Collaborate with executive leadership on go-to-market strategies and long-term growth initiatives.

⛳️ Requirements

• Over 10 years of B2B marketing experience with a strong emphasis on demand generation or growth marketing in enterprise software firms.

• Proven track record in establishing demand generation programs within growth-stage B2B companies.

• Demonstrated success in generating attributable pipeline and revenue.

• Ability to detail personally developed campaigns, including their objectives, segmentation, messaging, creative assets, distribution, and performance metrics.

• Experience targeting strategic enterprise clients.

• Extensive background in executing integrated, multi-channel campaigns.

• Practical experience in SEO and AEO, including understanding AI-driven organic discovery.

• Proven experience in managing website strategy, landing pages, content hubs, and conversion optimization efforts.

• Strong analytical and attribution skills to connect marketing investments with pipeline and revenue.

• Demonstrated leadership abilities in managing teams.

• Background in B2B SaaS, infrastructure software, cybersecurity, fintech, or other technical enterprise software is required.

• Familiarity with Salesforce, HubSpot, Marketo, or similar marketing technology platforms.

• Willingness to travel up to 25%.

• Preferred experience in fraud, identity, fintech, cybersecurity, infrastructure software, or related enterprise technology products.

• Experience in marketing to financial institutions, fintechs, marketplaces, or regulated industries is preferred.

• Experience utilizing AI tools for campaign development, content creation, SEO/AEO, personalization, analytics, and marketing operations is preferred.

• Experience collaborating with enterprise sales organizations.

• Strong operational judgment in fast-paced and ambiguous environments.

• Must be legally authorized to work and reside in the United States.

🏝️ Benefits

• Employer-covered group health insurance for you and your dependents.

• 401(k) plan with employer matching (or equivalent for non-US-based roles).

• Flexible paid time off.

• Regular company-wide in-person events.

• Home office stipend, and additional benefits!

• Equity opportunities.