Director of Field, Partner Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the field marketing strategy to enhance pipeline generation and accelerate growth across targeted industries and segments.

• Oversee programmatic regional events associated with ABM playbooks, which include target-account dinners, regional roundtables, partner-enabled events, and corporate hospitality.

• Enhance brand visibility and generate leads through on-site activations and support for the sales team.

• Bring the brand's personality to life at in-person events.

• Analyze, monitor, and report on event ROI and MQL metrics.

• Collaborate with the marketing creative team to develop collateral and strengthen brand presence.

• Partner with Strategic Alliance collaborators to create joint demand initiatives, co-marketing campaigns, partner event programs, and collaborative ABM strategies.

• Lead a small, experienced team and optimize existing field programs.

• Enhance alignment with Sales, Demand Generation, and Alliance Partners.

• Establish a data-driven approach to measure program influence and ROI.

⛳️ Requirements

• Over 10 years of relevant marketing experience in a B2B SaaS context.

• Demonstrated success in developing and executing regional field/ABM programs that have a measurable impact on pipeline and revenue.

• Strong ability to collaborate across functions with regional/global sales, demand generation, and customer success teams.

• Experience in partnership marketing, including co-marketing, joint campaigns, partner events, and ecosystem engagement.

• Proficient in defining KPI frameworks, tracking performance, and refining programs based on outcomes.

• Excellent skills in communication, planning, and operations.

• Capable of establishing processes, managing budgets, coordinating vendors, and driving programs from inception to completion.

• Strong verbal and written communication skills.

• Creative, innovative thinker with an outside-the-box approach.

• Highly organized, able to manage multiple projects at once.

• Metric-driven with the ability to extract insights from complex marketing data.

• Capable of standing for up to eight hours a day, working extended hours, and traveling frequently.

• Comfortable traveling to events both nationally and internationally.

• Proficient in macOS.

• Comfortable working remotely using Slack, Google Workspace, and Zoom.

• Experience in managing remote/distributed teams is a plus.

🏝️ Benefits

• 100% remote work.

• A globally dispersed team.

• An inclusive work environment.

• Visa sponsorship is not available.

• The opportunity to join the workforce from nearly any country, subject to local restrictions and work authorization.