Director of Demand Generation

📋 Description

• Oversee the pipeline from start to finish: managing qualified leads through both inbound and outbound channels, from initial contact to the sales handoff.

• Manage paid advertising across Google Ads and LinkedIn, ensuring full budget accountability with a focus on effective conversion.

• Optimize organic search and SEO to enhance Meeting Tomorrow’s content and website appeal to Google, ensuring ranking for relevant buyer keywords.

• Expand Meeting Tomorrow’s visibility in AI-driven search and recommendation settings.

• Create and oversee agentic workflows to automate processes, enhancing campaign efficiency and reducing time to pipeline.

• Monitor demand generation KPIs including CPL, MQL volume and quality, MQL-to-SQL conversion rates, pipeline contributions, and CAC, with regular updates to leadership.

• Take full responsibility for budget allocation decisions related to demand generation, keeping the VP of Marketing informed.

• Develop and implement the demand generation roadmap in alignment with revenue goals and Sales priorities.

• Lead the SEO strategy and implementation, focusing on keyword targeting, on-page optimization, content signals, and technical SEO in collaboration with the web team.

• Oversee paid media campaigns on Google and LinkedIn, managing campaign structure, targeting, creative testing, and budget distribution.

• Enhance Meeting Tomorrow’s presence in AI-driven search environments (such as ChatGPT, Perplexity, Google AI Overviews) through GEO strategies.

• Design and refine agentic workflows that automate scalable marketing tasks, from lead scoring to outreach sequencing.

• Conduct A/B testing and comparative analysis across channels to consistently enhance performance.

• Collaborate with the Sales team on lead handoff processes, pipeline review schedules, and feedback mechanisms.

• Ensure compliance of all outbound programs with CAN-SPAM, GDPR, and CCPA regulations.

⛳️ Requirements

• Demonstrated SEO expertise: proven ability to enhance website rankings with tangible results, encompassing both technical and content aspects of SEO.

• Practical experience in developing AI agents or agentic workflows: not just theoretical knowledge, but actual experience in building at least one agent that automated a real process.

• Documented success in driving digital lead growth linked to revenue: capable of identifying optimized channels and illustrating their impact on the business.

• Strong data proficiency: adept at managing your metrics, performing your own analyses, and effectively communicating your pipeline narrative to leadership without excessive caveats.

• Familiarity with paid media platforms (Google Ads, LinkedIn) and marketing automation or CRM systems (HubSpot, Marketo, ActiveCampaign, or similar).

🏝️ Benefits

• Options for medical, dental, and vision plans.

• Employer-covered short-term disability, long-term disability, life insurance, and access to an Employee Assistance Program.

• 401k plan with employer matching up to 4%.

• 16 PTO days (increasing with tenure) plus 9 paid holidays.

• Annual profit-sharing bonus.

• 12 weeks of fully paid parental leave (for maternity, paternity, or adoption).

• Monthly fitness reimbursement of $50.

• Monthly stipends for internet and/or cell phone expenses.

• Company contributions to your preferred charities (up to $1,000 annually).

• Regular social events and opportunities for learning.