Director of Demand Generation

This is a fully remote position, open to applicants in India.

📋 Description

• Take ownership and expedite the omnichannel demand strategy across paid media, organic channels, community engagement, events, field marketing, and ecosystem partnerships.

• Generate new qualified enterprise pipeline targeted at ICP accounts.

• Enhance the architecture of campaigns, segmentation, and targeting accuracy.

• Implement high-impact growth initiatives relevant to the Salesforce DevOps and developer ecosystem.

• Boost conversion rates from campaigns to opportunities while improving channel efficiency.

• Set clear performance benchmarks, maintain rigorous reporting, and ensure pipeline visibility.

• Collaborate closely with Sales leadership to align on target accounts and revenue objectives.

• Guide and mentor the demand team towards innovation, accountability, and performance excellence.

⛳️ Requirements

• 7–12+ years of experience in demand generation or growth marketing within the B2B SaaS sector.

• A proven history of accelerating enterprise pipeline growth.

• Experience in marketing to technical audiences such as developers, architects, DevOps professionals, and IT leaders.

• Familiarity with the Salesforce ecosystem is highly desirable.

• Preferred experience in DevOps, developer tooling, or technical SaaS environments.

• Demonstrated success in executing integrated, omnichannel marketing programs.

• Strong analytical skills with a focus on clear attribution.

• The confidence to challenge existing assumptions and propose innovative ideas.

• A proactive attitude and comfort in navigating a high-growth setting.

🏝️ Benefits

• Opportunity to influence the digital strategy at a rapidly growing Salesforce ISV.

• A collaborative, innovative, and mission-focused corporate culture.

• Competitive salary and benefits package.

• Career advancement potential in a fast-scaling company catering to global enterprises.

• Attractive compensation, incentive structures, and company equity opportunities.

• Daily coaching, mentorship, and opportunities for professional growth.

• Join a global, mission-driven team.

• Learn from industry leaders in Salesforce DevOps and SaaS sales.

• Tackle exciting challenges in a rapidly evolving industry.