Director of Demand Generation

This is a fully remote position, open to applicants in California.

📋 Description

• Manage the demand generation strategy and acquisition engine for MISUMI Americas.

• Take charge of lead generation and nurturing from initial contact through to purchase.

• Develop and enhance multi-channel acquisition initiatives across both organic and strategic avenues.

• Collaborate with the Director of Performance Marketing on strategies and execution for paid channels.

• Oversee, align, and predict acquisition budgets using a return on investment framework.

• Create the acquisition roadmap, pinpoint opportunities, and expand successful channels.

• Investigate and validate new channels while creating supporting content, advertisements, and creative assets.

• Work closely with Sales to uphold MQL quality, ensure timely follow-ups, and align targeting, qualification, and revenue objectives.

• Manage acquisition-sourced pipeline, revenue targets, and lead-to-revenue performance.

• Identify funnel drop-off points and enhance conversion rates.

• Monitor key performance indicators such as MQLs, signups, new accounts, and revenue.

• Collaborate with lifecycle and product marketing teams to boost activation and initial customer conversions.

• Improve rates for signup-to-SQL and signup-to-first-value.

• Present insights, forecasts, and recommendations to senior leadership.

• Execute multiple campaigns concurrently while coordinating with various teams.

• Function as a senior individual contributor across Growth, Sales, and Product departments.

• Supervise advertisements, landing pages, content, and other materials related to demand generation.

• Manage relationships with agencies and vendors as required.

⛳️ Requirements

• Demonstrated experience in managing acquisition programs at scale within fast-paced, high-growth, or startup settings.

• Proven ownership of multi-channel growth strategies with accountability for revenue outcomes.

• Strong analytical skills, including expertise in experimentation, attribution, and funnel analysis.

• Experience conducting rapid experimentation cycles across various channels, messaging, and conversion points.

• Capability to work independently in uncertain environments.

• Ability to collaborate effectively with Sales and foster cross-team alignment.

• Proficiency in customizing acquisition strategies based on ideal customer profiles, industry, and buying personas.

• Experience in developing creative assets and collaborating with content and design teams.

• Excellent communication skills.

• A mindset focused on iteration and measurable results.

🏝️ Benefits

• Competitive medical, dental, and vision insurance.

• 401K plan.

• Parental leave programs.

• Paid volunteer days.