Director of Commerce

This is a fully remote position, open to applicants in United States.

📋 Description

• Assume complete responsibility for the ecommerce operations and facilitate a smooth transition.

• Evaluate the customer journey to pinpoint the most impactful conversion and Average Order Value (AOV) opportunities.

• Implement enhancements across checkout processes, merchandising, bundles, and upselling tactics to achieve measurable outcomes.

• Manage decisions related to merchandising, pricing, promotions, and product assortment.

• Develop a strategic roadmap focused on subscription growth, customer retention, and overall customer experience.

• Set up consistent reporting for Lifetime Value (LTV), Customer Acquisition Cost (CAC), and cohort analysis.

• Enhance top-of-funnel conversion rates through ongoing optimization efforts.

• Boost average order value while ensuring healthy conversion rates.

• Maintain a robust subscription attachment rate across eligible purchases.

• Establish a continuous experimentation and optimization initiative.

• Facilitate significant conversion improvements via mobile and checkout enhancements.

• Continue to elevate average order value without compromising conversion performance.

• Broaden subscription adoption and reinforce long-term customer retention.

⛳️ Requirements

• Over 7 years of ecommerce experience, including more than 3 years managing a Shopify storefront in a rapidly growing DTC business.

• A demonstrated history of scaling a DTC brand from initial traction to substantial revenue growth.

• Extensive knowledge in conversion rate optimization, with proven success in enhancing conversion rates, AOV, and revenue through testing, merchandising, pricing, and checkout improvements.

• Strong merchant instincts and experience in managing product catalogs, bundles, promotions, and pricing strategies.

• Direct ownership of the Shopify ecosystem, ecommerce technology stack, and commercial performance (P&L).

• Proven experience in growing subscription businesses by enhancing attach rates, retention, and customer lifetime value (LTV).

• Experience in telehealth, over-the-counter (OTC), wellness, or other regulated consumer sectors is advantageous.

• Familiarity with high-growth startup environments; experience with public companies is a plus.

• Must be legally authorized to work in the United States (no sponsorship required).

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible working arrangements and a supportive company culture.