Director of Brand Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and enhance Workiva’s brand positioning and corporate narrative, which includes category framing, platform storytelling, and differentiation.

• Translate corporate strategy into distinct market positioning.

• Develop a strategy to increase Workiva’s category awareness and share of voice.

• Establish brand architecture and naming strategy.

• Collaborate with Product Marketing on product and experience naming and nomenclature.

• Provide executive oversight and strategic guidance for brand campaigns.

• Set the vision, priorities, and operational standards for integrated marketing initiatives.

• Create and manage brand measurement architecture, encompassing brand health tracking, campaign effectiveness measurement, and the internal Brand Index.

• Link brand metrics to awareness, perception, pipeline, and retention outcomes.

• Transform market data and research into actionable insights and executive-ready reports.

• Oversee brand standards, guidelines, and governance.

• Ensure consistent brand expression across marketing, product, people and culture, and sales.

• Develop scalable brand tools and enablement programs for global, multilingual teams.

• Utilize AI tools to formulate brand strategies and scalable frameworks.

• Lead and mentor a team of brand and marketing professionals.

• Set direction, enhance capabilities, and foster a high-performance culture.

⛳️ Requirements

• Over 10 years of experience in brand strategy, integrated marketing strategy, or enterprise campaign strategy, either in-house or at an agency.

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• Proven track record of leading and developing teams.

• Demonstrated experience in B2B SaaS or platform companies at an enterprise scale.

• Successful history of defining brand narratives, positioning, and messaging systems.

• Experience in owning brand measurement frameworks and linking brand metrics to business outcomes.

• Strong capability to influence senior stakeholders across various functions.

• Experience in building or evolving a category-defining brand platform.

• Proven experience managing agency relationships across creative, research, and media.

• Ability to analyze market data and research, translating insights into compelling narratives.

• Experience in governing naming and brand architecture across an expanding product portfolio.

• Familiarity with global brand governance across multiple languages and regions.

• Interest in or hands-on experience with AI in contemporary brand and marketing systems.

• Must have reliable internet access when working outside a Workiva office.

🏝️ Benefits

• Discretionary bonus generally awarded on an annual basis.

• Restricted Stock Units granted upon hiring.

• 401(k) matching program.

• Comprehensive employee benefits package.

• Flexible/remote work options from any location within the country of employment.

• Up to 25% travel required for team, partner, and stakeholder collaboration.