Director of Brand, Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Determine the elements that belong to the WarriorBabe master brand versus individual personal brands, ensuring that each channel integrates into a cohesive universe instead of operating as separate entities.

• You are responsible for both layers and the mechanism that facilitates the movement of individuals between them.

• Create and implement a TikTok Shop affiliate program that includes recruitment, activation, and leaderboard strategies robust enough to compete at a category-benchmark level.

• Develop and validate a repeatable strategy for highly anticipated product launches — reverse-engineered from affiliates × activation rates × units sold, aiming for 50,000 units sold within 24 hours.

• Conceptualize and test a named community initiative, organize pop-up events, and establish a city-ambassador model.

⛳️ Requirements

• Proven experience in building a brand audience with tangible results — successfully taken a consumer brand or creator network to over 1 million engaged followers or 30 million monthly views, with the ability to discuss the analytics, timeline, and your personal contributions.

• Experience in developing genuine community and ambassador programs — thousands of individuals actively promoting a brand, with a solid understanding of the mechanics: recruitment, activation, leaderboards, and retention.

• Proven track record of managing commerce metrics — TikTok Shop, affiliate revenue, launch/drop revenue, or community-driven sales, with the capability to explain the financials behind a drop you have executed.

• Strong belief in long-form content — viewing YouTube as a trust-building platform rather than merely a repository for podcast snippets, with an understanding of interconnected narratives and watch-time economics.

• Ability to manage multiple faces/talent simultaneously and navigate the associated risks.

• Builder mentality — you're at ease with constructing the systems while simultaneously operating them: hiring, establishing processes, and maintaining cadence, even without a well-established organization to rely on in the first year.

🏝️ Benefits

• Quarterly bonuses linked to set KPIs.

• Structured performance-based compensation.