Director of Audience Development

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Establish and direct our strategy for audience expansion across various platforms, emphasizing TikTok, Instagram, and new channels.

• Recognize high-potential audience segments and create strategies to connect and engage with them.

• Develop a replicable framework for testing, learning, and scaling audience growth initiatives.

• Initiate and oversee specialized social media accounts aimed at building and maintaining audience engagement.

• Collaborate with contract creators, editors, and designers to create platform-specific content; cultivate and manage a continuous network of freelance contributors.

• Experiment with content formats and engagement tactics; actively manage accounts, particularly during initial launches.

• Assess the integration of impact messaging to ensure it does not undermine audience trust or growth.

• Work alongside the Impact team to test and refine messaging based on immediate audience feedback.

• Collaborate with the Digital Strategy and Impact teams to convert audience insights into learning opportunities for partners.

• Act as a cross-functional resource across teams, enhancing our collective understanding of audience preferences and rationale.

• Establish success metrics, analyze performance data, and routinely share insights with internal stakeholders.

• Remain updated on platform trends, creator dynamics, and changes in audience behavior; identify avenues for model expansion if the pilot proves successful.

⛳️ Requirements

• 5+ years of experience in key responsibilities: We seek an individual with a minimum of 5 years’ experience in growing emerging social media audiences. We interpret experience broadly. Candidates from audience development, digital media, content strategy, or similar fields are encouraged to apply — as are those whose paths may not conform to these categories but who can showcase their ability to build engaged audiences. Equivalent demonstrated experience is equally valued alongside formal qualifications.

• Commitment to social change: Accelerate Change is a mission-driven organization focused on civic engagement with BIPOC and low-income communities. You should have a proven dedication to this cause and a desire to be part of a team that shares this commitment.

• Growth-oriented audience scaling: Demonstrated ability to grow and engage audiences on TikTok, Instagram, YouTube, or similar platforms — not merely manage existing ones.

• Insight into platform-native content: Strong instincts for creating platform-appropriate content; you understand why something resonates, not just that it does.

• Strong collaboration skills: Experience working alongside creators, freelancers, or distributed content teams.

• Strategic and hands-on: Ability to function both strategically and tactically — comfortable building accounts independently, particularly at launch.

• Data-driven decision-making: Strong analytical abilities; capable of translating performance data into actionable insights and decisions.

• Cross-functional collaboration: Experience working across various functions and influencing without direct authority.

• Flexibility: Willingness and ability to experiment and adapt based on organizational and network needs as well as the outcomes of experiments.

🏝️ Benefits

• Salary range of $90,000-$104,000, with the exact amount depending on experience, and new hires typically starting below the top of the range.

• Flexibility for work and life: Unlike many organizations, we genuinely believe that employees should work only 40 hours per week, except for occasional urgent periods that may require additional hours. We trust everyone to create a schedule that suits them, provided necessary meetings are attended. Prefer to work extra one day and less another? That’s perfectly fine. Work better late at night rather than in the afternoon? Go ahead. Need to adjust your hours for school pickups? No problem.

• Comprehensive health care starting at employment, with individual premiums fully covered and cost-sharing available for dependents. Vision and dental plans are offered at the individual's expense.

• 15 paid vacation days, 6 paid holidays, 3 paid floating holidays annually, and 7.5 paid sick days each year.

• Professional development funds, with the renewal of funds each fiscal year.

• Reimbursement for cell phone and internet (or co-working space): We recognize that working from home requires personal internet and phone usage for work, so we provide a set reimbursement amount for these expenses. If working from home isn't suitable for you, there’s also an option to rent a co-working space with reimbursement for monthly costs.

• Need-based educational loan assistance after 3 months of employment.

• 401K contributions and matching program available from the start of your employment.

• Annual office closure during the last week of December.