Director of Analytics

This is a fully remote position, open to applicants in United States, +1 more state.

📋 Description

• Facilitate discovery sessions and establish KPI frameworks, measurement strategies, and analytics roadmaps.

• Create and implement comprehensive measurement ecosystems utilizing GA4, GTM, Adobe Analytics, B2B commerce platforms, CDPs, CRM, marketing automation, BI, and data platforms.

• Evaluate analytics maturity, pinpoint opportunities, and suggest enhancements.

• Collaborate with UX, Development, SEO, Paid Media, Content, Lifecycle Marketing, and CX teams to integrate tracking and web analytics.

• Design and present dashboards, reporting, and executive insights.

• Ensure that reporting is precise, actionable, and aligned with business objectives.

• Oversee dashboard development utilizing Looker and Power BI.

• Construct scalable analytics frameworks, standards, and best practices.

• Mentor analysts and consultants in measurement strategy, data storytelling, consulting, and client leadership.

• Advance Smith’s analytics capabilities in response to the evolving landscape of AI, privacy, and technology.

• Spearhead client analytics discussions and guide executive-level conversations.

• Conduct workshops to align business goals, KPIs, and measurement priorities.

• Assist with proposals, solution development, and new business initiatives.

• Identify opportunities to broaden analytics services for existing clients.

⛳️ Requirements

• Over 8 years of experience in analytics, digital measurement, business intelligence, data strategy, or consulting.

• Proven experience leading analytics engagements in agency, consulting, or enterprise settings.

• Capability to transition from strategy to implementation and ensure the delivery and adoption of analytics solutions.

• Strong proficiency in GA4, Google Tag Manager, Adobe Analytics, Looker, Power BI, Tableau, Snowflake, BigQuery, CDPs, CRMs, and marketing automation platforms.

• Familiarity with tracking strategy, data layer requirements, ecommerce event tracking, UTM standards, attribution, experimentation, and analytics QA.

• Demonstrated success in leading analytics for enterprise websites, commerce platforms, digital transformations, or large-scale marketing initiatives.

• Experience in developing enterprise analytics and measurement strategy.

• Background in constructing KPI frameworks, dashboards, attribution models, and reporting ecosystems.

• Experience collaborating across marketing, commerce, customer experience, and digital transformation efforts.

• Ability to convert business objectives into technical specifications.

• History of cultivating client relationships and contributing to new business prospects.

• Competence in advising executives, working with cross-functional teams, and translating complex data into significant business outcomes.

🏝️ Benefits

• Opportunity for remote work.

• Ownership structure of a philanthropic foundation that prioritizes client outcomes over quarterly earnings reports.

• Profits support socially beneficial programs.