Director of AI Creative Systems

This is a fully remote position, open to applicants in Canada.

📋 Description

• Design and execute AI-native workflows for image, video, copy, resizing, versioning, quality assurance, approvals, and deployment.

• Construct the complete pipeline from brief to prompt to asset to review to launch — beginning with your own contributions before scaling through others.

• Set standards for prompts, references, model selection, asset naming, storage, metadata, and quality control.

• Develop reusable templates, playbooks, and automations so brands can enhance output without needing to reconstruct the system each time.

• Educate internal teams to function within those systems instead of relying on sporadic heroics.

• Produce and oversee AI-generated creative that aligns with brand standards and stands alongside traditionally produced work.

• Advocate for photoreal, commercially viable output rather than obvious AI-generated artifacts.

• Create workflows for product imagery, concept development, lifestyle scenes, motion, and derivative asset generation across various channels.

• Make intentional decisions regarding the use of AI-only workflows, hybrid human-plus-AI workflows, or conventional production based on quality and brand risk.

• Establish systems that generate creative variations for testing across paid social, display, email, landing pages, and other growth channels.

• Collaborate with performance marketing and growth teams to align creative concepts with test design, campaign structure, naming, routing, and readouts.

• Enhance testing throughput without compromising learning quality.

• Create segmentation-aware creative workflows that customize concepts, formats, hooks, or offers for different audiences while adhering to legal, platform, and brand guidelines.

• Partner closely with growth, performance marketing, ecommerce, merchandising, brand, and leadership teams to identify and eliminate creative bottlenecks hindering growth.

• Transform emerging tools into practical operational advantages instead of merely following trends.

• Remain sufficiently hands-on to deliver initial successes while constructing infrastructure for others to utilize.

• Serve as both function owner and innovative builder: set the standard, create the system, and validate it through live work.

⛳️ Requirements

• 7+ years of experience in creative production, performance creative, design systems, automation, or AI-enabled content workflows.

• Clear demonstration of building comprehensive creative systems — not just sporadically using AI tools or conducting isolated experiments.

• Strong creative sensibility and quality benchmarks, particularly for imagery that should appear premium and commercially viable.

• Hands-on experience with generative image, video, and copy tools, including prompt design, reference management, iteration strategy, and quality assurance.

• Proven ability to transition from concept to implemented workflow, with evidence that the system enhanced output quality, throughput, cost, or testing speed.

• Experience in developing creative workflows that integrate with paid media testing, performance measurement, or experimentation systems.

• Capability to produce or guide photoreal creative output that reduces evident AI artifacts.

• Strong operational mindset: you can design systems, execute personally, and elevate the standard for others.

• Comfort in collaborating with creative, technical, and growth stakeholders without requiring a large team beneath you.

🏝️ Benefits

• Paid time off policies

• 401(k) match

• Medical/dental/vision and a variety of supplemental policies

• Employee discounts across our portfolio of brands