Director of Acquisition – Sportsbook

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Lead the strategy for cohort growth: Take ownership of the comprehensive approach to enhance and maximize value from player cohorts from Awareness to day 14.

• Drive commercial results: Create and implement initiatives that significantly influence awareness, consideration, NGR, LTV, and payback for the organization.

• Optimize player experiences: Identify friction points and opportunities within the acquisition funnel and early life stages.

• Incentives and personalization: Collaborate with the centralized growth function to determine the most effective growth incentives that yield the highest ROI.

• Advocate for data-driven decision-making: Utilize cohort analyses, behavioral data, and predictive models to guide strategy and prioritize initiatives.

• Foster collaboration across the organization: Act as a vital link between Marketing, Product, VIP, and Analytics to synchronize goals, share insights, and execute strategies.

• Test and refine: Develop a comprehensive experimentation roadmap with the analytics team to continuously enhance programs and tactics, using a test-and-learn approach to drive improvements.

• Forecast and report: Create forecasts for cohort growth and its contribution to NGR, and consistently update executive leadership on performance.

• Formulate gaming national ecosystem strategy: Collaborate with free-to-play, sportsbook, prediction market, and online casino sectors to design an ecosystem for cross-selling and strategic planning.

⛳️ Requirements

• Over 10 years of experience in growth, media, or commercial strategy, preferably in online gaming, sports betting, or digital entertainment.

• Demonstrated success in enhancing customer value and retention through targeted, data-driven initiatives.

• Profound knowledge of player segmentation, incentives, churn prevention, and monetization strategies within a digital or regulated context.

• Strong analytical capabilities utilizing LTV and commercial analytics.

• Exceptional cross-functional leadership and communication abilities — capable of influencing stakeholders and achieving alignment across various teams.

• Experience in managing large-scale, intricate programs involving multiple workstreams and stakeholders.

🏝️ Benefits

• Information about our benefits can be found at https://benefitsatfanatics.com/