Director of Acquisition Marketing

This is a fully remote position, open to applicants in Australia.

📋 Description

• Lead the global strategy for customer acquisition and track performance.

• Foster sustainable and profitable growth of new customers.

• Integrate brand, media, and creative strategies to enhance acquisition results across all stages.

• Optimize investment in acquisition across direct-to-consumer, Amazon, and retail channels.

• Collaborate with Marketing Analytics on incrementality testing, Marketing Mix Modeling, and experimentation.

• Analyze the performance of channels, audiences, and campaigns, reallocating budgets as necessary.

• Discover and expand effective creative concepts, formats, and messages through structured testing.

• Link brand performance with biddable media to evaluate upper-funnel impact.

• Develop and maintain the global roadmap for acquisition.

• Enhance reporting systems and operational routines.

• Mentor and develop the Acquisition Marketing team.

• Assess new acquisition opportunities across paid, organic, retention, and re-engagement initiatives.

• Report directly to the General Manager of Growth Marketing.

⛳️ Requirements

• Extensive expertise in performance marketing.

• Strong commercial acumen.

• A systematic approach to measurement and experimentation.

• Proficiency in incrementality, experimentation, and Marketing Mix Modeling.

• Significant hands-on experience with biddable media, especially on Meta and Google platforms.

• Knowledge of media planning, buying, audience strategy, bidding, and optimization.

• Capability to transition between strategic thinking and platform setup/execution.

• Experience in connecting media performance with creative elements, audience, and overall funnel strategy.

• Background in both agency and client-side environments is highly regarded.

• Proven experience in building or expanding a successful acquisition or growth marketing team.

• Ability to collaborate across global and local teams and tailor approaches to specific market needs.

• Skill in establishing relationships across Growth, Marketing, Creative, Commercial, Finance, Product, and Data teams.

• Expertise in identifying effective acquisition creative and developing structured testing programs.

🏝️ Benefits

• Significant healthcare support for our team worldwide.

• Generous paid leave policy.

• Customized learning and development opportunities.

• Complimentary toilet paper.

• Competitive salaries informed by market standards.

• Commitment to social and environmental impact as a certified B Corp™.