Director of Account Based Marketing

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Take charge of the complete ABM strategy and execution for the B2B client portfolio, which includes account selection and tiering, intent signal strategy, and multi-channel orchestration.

• Act as Power Digital's main ABM subject matter expert and Account Director for both the Strategy and ABM teams.

• Develop and enhance ABM audits, playbooks, and go-to-market plans for clients in collaboration with the B2B Client Strategy team.

• Design and oversee the implementation of 6Sense and Demandbase, including intent data integration, account scoring models, and predictive analytics workflows.

• Convert intent and engagement data into actionable account tiers and campaign triggers for Paid Media, Paid Social, Content, and Email/Lifecycle teams.

• Facilitate cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to ensure that ABM campaigns are cohesive rather than isolated.

• Identify opportunities for efficiency in the delivery of ABM products and collaborate on their implementation.

• Assist Revenue and Appraisal teams with complex go-to-market and ABM strategies for both new and expanded business opportunities.

• Leverage AI technologies to improve and optimize ABM processes and reporting.

• Utilize Power Digital's nova ecosystem regarding ABM measurement and reporting.

• Present ABM strategies and performance directly to clients, leading discovery discussions on account-based approaches.

• Mentor and enhance the skills of Strategy and ABM team members in platform proficiency and account-based methodology.

• Manage the ABM measurement framework, which includes pipeline influenced/sourced, account engagement, and velocity through funnel stages.

⛳️ Requirements

• Essential: hands-on expertise with 6Sense, Demandbase, or similar ABM/intent data platforms — this is a critical requirement for the position, not simply a preference.

• Over 7 years of experience in B2B marketing strategy or ABM, either in-house or at an agency, demonstrating full ownership of account-based programs from start to finish.

• Strategic familiarity with key B2B Martech tools such as Salesforce, Marketo, and HubSpot, and their integration with ABM platforms.

• Profound understanding of intent data, predictive scoring, and account tiering, along with the ability to operationalize these across various channels.

• Confidence and ease in presenting strategies to clients and leading discovery discussions.

• Strong project management abilities; capable of managing multiple client ABM programs simultaneously.

• Strategic insight into clients' business metrics and pipeline mechanics, and understanding how ABM contributes to these factors.

• Team-oriented and collaborative; comfortable leading cross-functional teams without direct authority.

• Agency experience is preferred but not mandatory.

🏝️ Benefits

• Base salary paid in USD with commission opportunities.

• Unlimited Time Off available from day one.

• Fully flexible work environment: full-remote, in-office, or hybrid options.

• Healthcare stipend of $50/month to assist with healthcare or insurance expenses.

• National Holidays plus 2 Mental Health Recharge Days each year.

• Boundless opportunities for growth and leadership within a rapidly expanding company.

• Continuous employee development programs aimed at personal and professional growth (Hedgehog and Vital 5s).

• Quarterly awards, including monetary prizes and recognition for exceptional performance.

• Opportunities to participate in company DEI initiatives.