Director, Media Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Create detailed B2B media strategies that are in line with client marketing objectives, target demographics, and business aspirations.

• Convert overarching marketing and demand-generation strategies into practical, full-funnel media plans.

• Discover and assess media opportunities across programmatic, paid social, SEM, trade publications, outdoor, traditional media, and other pertinent channels.

• Provide strategic guidance throughout the phases of campaign planning, execution, optimization, and reporting.

• Ensure that media plans are well-structured, measurable, and optimized to meet established objectives.

• Collaborate with channel specialists and activation teams to guarantee accurate campaign execution in accordance with the approved strategy.

• Assist with in-platform campaign management and optimization as needed.

• Analyze campaign performance and leverage data and insights to pinpoint optimization opportunities.

• Aid in establishing campaign measurement frameworks, key performance indicators, and reporting methodologies.

• Ensure that lessons learned and performance insights are integrated into future planning and recommendations.

• Act as a trusted media advisor to clients by offering clear, informed, and actionable recommendations.

• Lead or assist in client discussions regarding media strategy, planning, campaign performance, and optimization.

• Present media plans, results, insights, and recommendations with clarity and confidence.

• Develop a thorough understanding of each client’s business, industry, audiences, and competitive landscape.

• Identify opportunities to enhance or expand the agency’s media offerings within existing client relationships.

• Cultivate and maintain strong relationships with B2B media vendors and platform partners.

• Assess vendor capabilities, opportunities, and recommendations to ensure alignment with client needs.

• Support media negotiations to secure suitable rates, placements, and added value.

• Manage media budgets responsibly, ensuring investments are allocated and handled efficiently.

• Stay informed about new media partners, platforms, tools, and opportunities that are relevant to B2B audiences.

• Provide mentorship, guidance, and strategic direction to media team members.

• Review media plans and recommendations to guarantee strategic quality, accuracy, and alignment.

• Assist in the professional development and growth of junior and mid-level team members.

• Encourage strong collaboration among media, account management, demand strategy, creative, analytics, and other internal teams.

• Contribute to the ongoing improvement of Marketbridge’s media processes, tools, capabilities, and best practices.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Communications, Business, or a related field is advantageous.

• At least 8 years of experience in media strategy, planning, and buying, ideally within an agency setting.

• Extensive experience in developing and executing media strategies for B2B clients.

• Proven knowledge of B2B media channels, including programmatic, paid social, SEM, and trade publications.

• Experience with The Trade Desk, DV360, or similar programmatic platforms.

• Experience in managing significant media budgets and collaborating with media vendors and platform partners.

• Strong analytical abilities and experience in interpreting media performance data and reporting.

• Experience in leading client presentations and offering strategic media recommendations.

• Prior experience in mentoring, managing, or guiding media professionals.

• Exceptional communication, presentation, and relationship management skills.

• Ability to handle multiple client accounts and adapt to rapidly changing priorities in a fast-paced agency environment.

• A collaborative attitude and the ability to propose new ideas, challenge existing methods, and work effectively across teams.

🏝️ Benefits

• Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents).

• Comprehensive medical benefits and complimentary premium access to the Calm app for relaxation and mindfulness.

• 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for added peace of mind.

• A professional development fund ($500) and ongoing learning programs to support your career growth.

• Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, ChatGPT Enterprise Access, and exclusive discounts through Perkopolis.