Director, Marketing

This is a fully remote position, open to applicants in New York.

📋 Description

• Oversee Circ’s branding, marketing, communications, and product marketing initiatives.

• Craft Circ’s market narrative and enhance brand visibility.

• Facilitate commercial growth and position Circ as a leader in its category.

• Formulate strategies while also creating content, launching campaigns, supporting events, managing agencies, and ensuring daily execution.

• Conduct market research, analyze white spaces, assess competitors, and identify opportunities.

• Supervise external agencies, contractors, and creative partners across various marketing functions.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; an MBA is preferred.

• Over 8 years of marketing experience in high-growth, category-defining branded materials, B2B, B2B2C, or consumer-facing sectors.

• Demonstrated success in leading brand, marketing, communications, product marketing, and go-to-market strategies that drive business growth and market acceptance.

• Proven experience in launching, scaling, or repositioning brands, products, categories, ingredient brands, or commercial offerings.

• Strong capability to convey complex technical, sustainability, or industry concepts through compelling narratives, campaigns, and commercial messaging.

• Experience in conducting market research, competitive analysis, market development, and positioning initiatives.

• Expertise in managing agencies, contractors, and external partners to deliver high-quality marketing programs and creative outputs.

• Preferred experience in fashion, textiles, specialty materials, sustainability, circularity, branded materials, or related industries.

• Excellent business acumen, communication, and stakeholder management skills, with the ability to influence customers, partners, media, and senior leadership.

• Resourceful, adaptable, and capable of balancing strategic planning with hands-on execution in a dynamic environment; experience using AI tools to enhance research, content development, and workflow efficiency is a plus.

🏝️ Benefits

• Health insurance

• Professional development opportunities

• Flexible work arrangements