Director, Marketing AI – Operations

This is a fully remote position, open to applicants in California.

📋 Description

• Expand the use of AI across marketing initiatives.

• Develop and implement AI-driven workflows that enhance campaign execution, content generation, and operational efficiency.

• Transform isolated AI experiments into scalable, repeatable systems that the team can operate independently.

• Assess the impact of AI initiatives on the pipeline and team productivity, scaling successful strategies.

• Guide a structured crawl-walk-run adoption model that includes the entire team.

• Integrate AI workflows throughout the marketing team with measurable efficiency improvements.

• Collaborate with RevOps to enhance the technology stack, including tools such as Marketo, Salesforce, ON24, Cvent, Qualified, and Asana.

• Work alongside RevOps to establish and standardize lifecycle stages, attribution models, and shared success metrics.

• Ensure the marketing department's contribution to the pipeline is accurately measured and communicated.

• Manage marketing-specific system configurations, troubleshooting, and reporting tasks.

• Keep abreast of platform capabilities to maximize the value derived from existing tools.

⛳️ Requirements

• 7–10+ years of experience in B2B SaaS marketing operations or demand operations.

• Extensive, hands-on experience with marketing technology stacks, particularly Marketo and Salesforce.

• Demonstrated success in enhancing pipeline performance through systems, data, or automation.

• Experience in implementing AI or automation within actual marketing workflows, yielding measurable outcomes.

• Strong comprehension of demand generation, funnel mechanics, and revenue attribution.

• Ability to operate both strategically and tactically while collaborating with teams across Marketing, BDR, Revenue Operations, and GTM.

• Proven experience in applying LLMs to real marketing scenarios.

• Proficient in prompt design and capable of structuring reusable workflows.

• Clear perspective on build versus buy decisions.

• Experience integrating AI into workflows with suitable human oversight.

• Familiarity with ON24, Cvent, Qualified, and Asana.

• Adopts a curiosity-driven growth mindset to identify opportunities and foster innovation within marketing systems and workflows.

🏝️ Benefits

• An opportunity to engage in a values-driven, performance-oriented, dynamic, and growth-centric culture.

• Support for a remote work environment, including a one-time home office allowance and a subsidized monthly internet allowance.

• Competitive health benefits, dental plans, and retirement savings plans (RRSP, 401K, etc.).

• Annual fitness allowance.

• Access to mental health support through the Calm Premium meditation app and Talkspace.

• Opportunities for professional development through Udemy, internal training programs, an annual training allowance, certifications (if applicable), and participation in High Talent Programs.