Director, Managed Services – OEM

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of the Dig Ad and SEO OEM program delivery from start to finish, encompassing partner relationships, program compliance, and translating program requirements into dealer execution.

• Collaborate with Managed Services leadership to establish the annual strategic plan for each OEM.

• Facilitate OEM requirements and ensure that changes are communicated to the team clearly and promptly.

• Identify program changes that pose risks or present opportunities, along with recommendations for our response.

• Conduct thorough analyses of recurring issues to determine root causes and implement process improvements.

• Acknowledge each OEM request on the same business day, assigning an owner and a deadline.

• Set expectations for turnaround times with partners upfront and provide a weekly recap of OEM status to Managed Services leadership.

• Maintain an intake queue for all OEM and Dev requests, categorizing, prioritizing, and routing each one to an owner, tracking it through to resolution.

• Triage and classify incoming requests, prioritize them within the project plan, and determine which require a deep dive.

• Keep a rolling calendar of all OEM program deadlines, ensuring awareness of and compliance with SLAs for every program.

• Ensure billing accuracy for each OEM program by conducting monthly tie-outs and addressing any variances above the threshold with root cause analysis and corrective actions.

• Document all recurring OEM processes in the internal knowledge base, keeping it updated.

• Monitor program-level performance and identify patterns before they escalate into issues.

• Provide analysis that stakeholders can utilize, from dealer principals to OEM program administrators.

• Facilitate OEM Quarterly Business Reviews (QBRs), guiding data from initial pull through narrative to delivery.

• Oversee the RFP build for Managed Services, including requirements, pricing inputs, narratives, and timely submissions.

• Manage, develop, and hold the DigAd and SEO OEM program managers accountable.

• Mentor the team on effective communication, escalation procedures, and prioritization.

• Conduct regular one-on-one meetings and performance management sessions.

• Assign a Directly Responsible Individual (DRI) for every OEM relationship and establish backup coverage to prevent any relationship from stalling during absences.

⛳️ Requirements

• Bachelor’s degree or equivalent experience.

• 8 years of experience in digital advertising, specifically managing OEM or manufacturer-funded programs.

• 5 years of experience in a management position.

• Experience in automotive retail or dealership settings.

• Familiarity with OEM program mechanics, including enrollment, compliance, and co-op reimbursement requirements.

• Certifications in Google Ads and Google Analytics.

• Proven ability to develop processes and documentation that can scale across multiple programs.

• Capability to explain platform and reporting details to non-technical audiences.

• Demonstrated leadership skills, with a history of coaching and holding teams accountable.

• Strong analytical skills with the ability to navigate spreadsheets, billing files, and platform data, reconciling variances and identifying root causes independently.

• Critical thinking skills to accurately interpret requests prior to finding solutions.

• Consistently responsive, with a history of quick acknowledgment and closing communication loops.

• Preferred: Direct experience with Tier 2 or Tier 3 OEM programs.

• Preferred: Experience working with OEM program administrators.

• Preferred: Background in digital advertising and SEO program management.

• Preferred: Experience with campaign automation or ad management platforms.

• Preferred: Familiarity with data analysis and insight tools like Power BI, Looker, or equivalent.

• Preferred: Experience with Fluency and Rep Man.

• Preferred: Project management experience across multiple concurrent program cycles.

• Preferred: Advanced Excel skills, including the ability to reconcile large data sets.

• Must pass a background check as a condition of joining the team.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Company-matched 401K plan.

• Flexible PTO and Sick Leave.

• 6 weeks of paid Parental Leave.

• 8 Paid National Holidays.

• Company-paid basic Life Insurance.

• Voluntary supplemental Life Insurance.

• Voluntary long-term and short-term disability insurance.

• Voluntary Pet Insurance.

• Optional Healthcare/Dependent Care FSA Account.