Director, Lifecycle Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Create a long-term lifecycle marketing strategy aimed at engaging and retaining customers through timely, relevant, and targeted communications.

• Utilize technology and AI to enhance and scale essential capabilities.

• Outline core capabilities, competencies, and a roadmap for advancing maturity.

• Collaborate with cross-functional leaders to establish a primarily self-service capability.

• Oversee significant global lifecycle marketing initiatives that drive results where they are most needed.

• Present the vision and outcomes to senior leadership.

• Develop and automate dynamic customer segmentation strategies throughout various journey stages to enhance efficiency and performance.

• Guide lifecycle programs towards automated, trigger-based, and dynamically personalized messaging across channels (Email, SMS, Push).

• Manage the Marketing Automation team to facilitate global technical solutions and assess tools/technology that support lifecycle capabilities.

• Own the measurement framework that informs how we assess program health and establishes testing initiatives for ongoing optimization.

• Generate high-quality client leads and candidate conversions while enhancing customer retention and lifetime value (LTV).

• Direct the recommendations program and strategy utilizing AI/Machine learning engines to improve personalization and engagement.

• Influence marketing, product, corporate services, and IT teams to implement comprehensive strategies that enhance business outcomes.

• Partner with channel owners to implement campaigns and define business requirements for new capabilities.

• Collaborate with internal teams to create internal communications strategies using tools such as Cerkl.

• Establish a framework for speed and scalability in marketing automation.

• Lead, develop, and motivate high-performing teams by fostering accountability, collaboration, innovation, and continuous learning for a team of 10 marketers and developers.

• Enhance organizational capability through effective talent management, including coaching, development planning, succession planning, and performance management.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, or a related field is required.

• 8-12 years of direct-to-consumer marketing experience with a proven track record in strategizing and executing innovative campaigns.

• Experience in a high-transaction, volume-driven business is preferred.

• Proven success in recruiting and leading high-performing teams.

• Expertise in lifecycle marketing, automation, and personalization strategies.

• Experience in developing processes to optimize operations and team effectiveness.

• Ability to influence cross-functional teams and drive organizational change.

• Strong analytical skills with the capability to interpret large data sets and extract actionable insights.

• Ability to build relationships and influence stakeholders at all levels.

• Positive attitude and capacity to excel in a fast-paced environment.

• Experience in utilizing AI/Machine learning engines for personalization and accelerating automation.

• Proficiency in Microsoft Office and data analysis tools.

• Experience with Salesforce Marketing Cloud, Data Cloud, and Salesforce CRM is required.

• Exceptional verbal and written communication skills.

🏝️ Benefits

• Group health insurance benefits (medical, vision, dental).

• FSA and HSA healthcare accounts.

• Life and accident insurance.

• Adoption and fertility assistance.

• Paid parental leave of up to 6 weeks.

• Short/long term disability.

• Paid time off for vacation, personal needs, and sick time.

• Up to 17 days of Choice Time Off (CTO) per calendar year.

• Up to 11 paid holidays per calendar year.

• Opportunity to contribute to a 401(k) savings and investment plan with an employer match of 100% on the first 3% of contributions.