Director, International Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the go-to-market strategy and P&L-related growth objectives for Motive's growth in Mexico, the UK, and Canada.

• Develop market entry and scaling strategies for each region, encompassing prioritization, sequencing, localization needs, and investment proposals for executive leadership. Serve as the coordinating force within the Marketing team, ensuring alignment among demand generation, product marketing, branding, and operations based on a unified regional roadmap.

• Build, lead, and nurture a small team of regional marketers and/or agency partners to implement campaigns, events, and demand generation programs customized for each market.

• Set the operational rhythm and strategic direction for Field Marketing, Sales, Partnerships, Demand Generation, Communications, and Product Marketing as they localize and activate initiatives in the region.

• Conduct market research and competitive analysis to uncover opportunities, regulatory factors, buyer behavior, and regional requirements that inform strategy.

• Establish and oversee strategic partnerships (channel, technology, and regional allies) that enhance credibility and pipeline in every market.

• Collaborate closely with regional and global Sales and Marketing leadership to create and drive pipeline coverage models, account targeting, and territory strategies.

• Own the adaptation of messaging and positioning for each market, ensuring brand consistency while addressing local buyer needs, language, and competitive dynamics.

• Define success metrics and reporting frameworks for market maturity, pipeline contribution, and ROI in collaboration with Rev Ops and Marketing Ops; present outcomes and recommendations to executive stakeholders.

• Implement structured test-and-learn initiatives across markets, utilizing data to determine where to intensify efforts, pivot, or withdraw.

• Manage budget distribution across markets and vendors, ensuring efficient investment aligned with growth objectives.

• Develop repeatable, scalable playbooks for market entry, corporate announcements, product launches, and marketing and sales growth strategies applicable to future geographic expansions beyond Mexico, the UK, and Canada.

• Represent the new markets strategy in leadership and board-level discussions and presentations as necessary.

⛳️ Requirements

• Over 10 years of experience in B2B marketing, with substantial experience in international, regional, or new market leadership roles.

• At least 3 years of experience directly managing individuals and/or leading cross-functional or matrixed teams.

• Proven history of developing and scaling go-to-market strategies in international markets, ideally with experience in LATAM, the EU/UK, Canada, or similar regions.

• Demonstrated ability to translate market strategies into measurable commercial results (pipeline, revenue, market share).

• Experience collaborating with senior Sales, Marketing, and executive leadership to align marketing strategies with revenue objectives.

• Strong skills in budget management, vendor negotiation, and resource prioritization across multiple markets.

• Exceptional executive communication and presentation abilities, with experience presenting to senior leadership.

• Thrives in ambiguity, adept at navigating competing regional priorities, and quick to adapt as the business landscape changes. Takes initiative in creating solutions where none exist.

• Willingness to travel internationally on a quarterly basis and as required to support in-market execution and relationship building.

• Bachelor’s degree is mandatory; an MBA or equivalent advanced experience is preferred.

🏝️ Benefits

• Health insurance

• Pharmacy

• Optical and dental care benefits

• Paid time off

• Sick time off

• Short-term and long-term disability coverage

• Life insurance

• 401k contribution