Director – International Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the go-to-market strategy and P&L-related growth objectives for Motive's expansion into Mexico, the UK, and Canada.

• Develop market entry and scaling strategies for each region, which includes prioritization, sequencing, localization needs, and investment proposals for executive leadership. Serve as the central connector within the Marketing team, ensuring alignment among demand generation, product marketing, brand, and operations towards a unified regional roadmap.

• Build, lead, and mentor a small team of regional marketers and/or agency partners to implement campaigns, events, and demand generation initiatives customized for each market.

• Establish the operating rhythm and strategic direction for Field Marketing, Sales, Partnerships, Demand Generation, Communications, and Product Marketing as they localize and activate programs in the region.

• Conduct market research and competitive analysis to identify opportunities, regulatory factors, buyer behavior, and regional requirements that inform strategic decisions.

• Create and oversee strategic partnerships (channel, technology, and regional partners) that enhance credibility and pipeline growth in each market.

• Collaborate directly with regional and global Sales and Marketing leadership to develop and implement pipeline coverage models, account targeting, and territory strategies.

• Manage the adaptation of messaging and positioning for each market, ensuring brand consistency while addressing local buyer needs, language, and competitive landscapes.

• Define success metrics and reporting frameworks for market maturity, pipeline contribution, and ROI in collaboration with Rev Ops and Marketing Ops; present findings and recommendations to executive stakeholders.

• Execute structured test-and-learn initiatives across markets, utilizing data to determine where to invest further, pivot, or withdraw.

• Administer budget allocation across markets and vendors, ensuring optimal investment towards achieving growth objectives.

• Create repeatable, scalable playbooks for market entry, corporate announcements, product launches, and marketing and sales growth strategies that can be leveraged for future geographic expansions beyond Mexico, the UK, and Canada.

• Represent the new markets strategy in discussions and presentations at leadership and board levels as required.

⛳️ Requirements

• Over 10 years of experience in B2B marketing, with substantial experience in international, regional, or new market leadership roles.

• At least 3 years of experience in directly managing people and/or leading cross-functional or matrixed teams.

• Proven history of developing and scaling go-to-market strategies in international markets, preferably with experience in LATAM, the EU/UK, Canada, or similar regions.

• Demonstrated ability to translate market strategies into quantifiable commercial results (pipeline, revenue, market share).

• Experience collaborating with senior Sales, Marketing, and executive leadership to synchronize marketing strategies with revenue targets.

• Strong skills in budget management, vendor negotiation, and resource prioritization across various markets.

• Exceptional executive communication and presentation abilities, with experience presenting to senior leadership.

• Motivated by uncertainty, adept at navigating competing regional priorities, and quick to adapt as business conditions change. Proactively builds where no framework exists instead of waiting for guidance.

• Willingness to travel internationally on a quarterly basis and as necessary to support in-market execution and relationship development.

• Bachelor’s degree required; MBA or equivalent advanced experience preferred.

🏝️ Benefits

• Health, pharmacy, optical, and dental care benefits.

• Paid time off.

• Sick leave.

• Short-term and long-term disability coverage.

• Life insurance.

• 401k contribution.