Director, International Commercialization Strategy

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Create a cohesive monetization strategy tailored for International markets, which encompasses Europe, Latin America, Asia, Australia, and New Zealand.

• Develop monetization frameworks and market-specific playbooks to assess product readiness and prioritize investments, leading to actionable go-to-market launch decisions.

• Collaborate with Finance and the GM to conduct scenario analyses, TAM, ARPU sensitivity, and unit economics that effectively inform investment cases.

• Serve as the main commercial strategy partner to the GM of International, assisting in refining priorities, stress-testing initiatives, and aligning product and commercial choices.

• Work collaboratively with product, growth, marketing, partnerships, and the wider Commercial Strategy team to ensure that commercial logic is integrated into all International OG outputs and investments.

• Partner with the Ads and Devices OGs to establish the pathway for implementing the complete Life360 commercial stack in International markets.

• Define and uphold the KPI framework for International commercial performance, including leading indicators that signal when markets are on or off track.

• Set up an operational routine for performance visibility, comprising dashboards, business reviews, and early-warning signals for necessary adjustments.

• Monitor the ROI of commercial investments and conduct structured post-mortems when outcomes fall short of expectations.

• Collaborate with and influence the CRO and executive team regarding international commercial strategy, translating complex market dynamics into clear strategic guidance and fostering alignment throughout the organization.

• Operate with influence within a matrixed organization, uniting engineering, product, marketing, and finance around a shared commercial vision for International.

⛳️ Requirements

• Experience in high-growth consumer apps or consumer technology enterprises.

• Demonstrated ownership of pricing and monetization strategies, ideally with experience in adapting or designing models for non-US markets that have significantly different customer economics.

• Strong financial acumen and analytical skills, with hands-on experience in constructing advanced models (unit economics, LTV, CAC, ARPU sensitivity, TAM, elasticity) that directly influence investment choices.

• Extensive experience in cross-functional collaboration, particularly with Product, Product Marketing, Finance, Growth, and Engineering, to translate strategy into execution.

• Exceptional first-principles thinker who can synthesize incomplete data, challenge assumptions, and formulate clear viewpoints in ambiguous, fast-paced environments.

• Strong operational mindset: adept at navigating between long-term strategy and short-term performance management, QBR preparation, KPI design, and operational rhythm.

• Executive-level communication skills, with a record of crafting concise narratives for senior leadership and GMs.

• Trusted advisor profile: someone who constructively challenges plans, unites teams towards clarity, and balances skepticism with momentum.

• Experience with consumer mobile applications at scale (tens of millions of MAU) is a significant advantage.

• Familiarity with subscription, partnership, and alternative monetization models (microtransactions, telco, data products, ad-supported tiers) is a plus.

🏝️ Benefits

• Competitive salary and benefits package.

• Comprehensive medical, dental, vision, life, and disability insurance plans (100% coverage for US employees). Supplemental medical and dental plans are available for Canadian employees.

• 401(k) plan with company matching in the US and RRSP with DPSP plan for Canadian employees.

• Employee Assistance Program (EAP) for mental wellness support.

• Flexible PTO along with 12 company-wide days off throughout the year.

• Winter and Summer Weeklong Synchronized Company Shutdowns.

• Opportunities for Learning & Development.

• Provision of equipment, tools, and reimbursement support to foster a productive remote work environment.

• Complimentary Life360 Platinum Membership for your preferred circle.

• Free Tile Products.