Director – International Commercialization Strategy

This is a fully remote position, open to applicants in New York.

📋 Description

• Formulate a cohesive monetization strategy across international markets, encompassing Europe, Latin America, Asia, Australia, and New Zealand.

• Create monetization frameworks and specific market playbooks to assess product readiness and prioritize investments, translating them into actionable go-to-market launch decisions.

• Collaborate with Finance and the GM to conduct scenario modeling, TAM, ARPU sensitivity analysis, and unit economics that directly impact investment cases.

• Serve as the principal commercial strategy partner to the GM of International, assisting in refining priorities, evaluating initiatives, and aligning product and commercial choices.

• Work alongside teams in product, growth, marketing, partnerships, and the broader Commercial Strategy team to ensure that commercial logic is integrated into all International OG projects and investments.

• Collaborate with the Ads and Devices OGs to establish the pathway for deploying the complete Life360 commercial stack in international markets.

• Define and uphold the KPI framework for International commercial performance, including leading indicators that signal when markets are on or off track.

• Create a regular operating rhythm for performance visibility, which includes dashboards, business reviews, and early-warning signals for necessary adjustments.

• Monitor the ROI of commercial investments and conduct structured post-mortems when investments do not meet expectations.

• Collaborate with and influence the CRO and executive team on international commercial strategy, converting complex market dynamics into clear strategic guidance and fostering alignment across the organization.

• Operate effectively within a matrixed organization, uniting engineering, product, marketing, and finance around a shared commercial vision for International.

⛳️ Requirements

• Experience in high-growth consumer applications or consumer technology enterprises.

• Proven track record in ownership of pricing and monetization strategies, particularly with experience in adapting or creating models for non-US markets with significantly different customer economics.

• Strong foundation in financial and analytical skills with hands-on experience in developing advanced models (unit economics, LTV, CAC, ARPU sensitivity, TAM, elasticity) that directly inform investment choices.

• Extensive experience in cross-functional collaboration, including with Product, Product Marketing, Finance, Growth, and Engineering, to translate strategy into execution.

• Exceptional first-principles thinker who can synthesize incomplete data, challenge assumptions, and formulate clear perspectives in ambiguous, fast-paced environments.

• Strong operational mindset: adept at navigating between long-term strategy and short-term performance management, including QBR preparation, KPI design, and operational rhythms.

• Executive-level communication abilities, with experience in crafting concise narratives for senior leadership and GMs.

• Trusted advisor profile: someone who constructively challenges plans, aligns teams towards clarity, and balances skepticism with momentum.

• Experience with large-scale consumer mobile applications (tens of millions of MAU) is a significant advantage.

• Familiarity with subscription, partnership, and alternative monetization models (such as microtransactions, telco, data products, and ad-supported tiers) is beneficial.

🏝️ Benefits

• Competitive salary and comprehensive benefits.

• Medical, dental, vision, life, and disability insurance plans (fully covered for US employees). Supplemental plans for medical and dental are available for Canadian employees.

• 401(k) plan with company matching for US employees and RRSP with DPSP plan for Canadian employees.

• Employee Assistance Program (EAP) to support mental wellness.

• Flexible paid time off and 12 company-wide days off throughout the year.

• Synchronized company shutdowns during Winter and Summer for a week.

• Opportunities for Learning & Development.

• Provision of equipment, tools, and reimbursement support to create a productive remote work environment.

• Complimentary Life360 Platinum Membership for your chosen circle.

• Free Tile Products.