Director, Integrated Marketing Strategy

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Oversee the development and implementation of cohesive marketing strategies and campaigns that align with brand, demand generation, and account-based marketing initiatives.

• Collaborate with Presidents of business units and their teams to facilitate growth.

• Partner with sales leadership to identify and prioritize key strategic accounts.

• Work alongside marketing centers of excellence to execute marketing tactics.

• Provide updates to stakeholders, share outcomes, and refine plans based on insights.

• Establish best practices and top-tier marketing methodologies with Brand Strategists.

• Lead campaigns focused on awareness, engagement, activation, and sales enablement.

• Oversee the marketing budget and Agile Team resources.

• Coordinate tactics across digital, events, content, nurturing, webinars, ABM, and sales outreach.

• Design and implement ABM programs tailored for specific industries, buyer personas, and organizational goals.

• Organize personalized outreach, landing pages, executive events, and nurturing experiences.

• Contribute to demand generation and lead capture efforts linked to MQL, SQL, and pipeline objectives.

• Enhance performance through testing, reporting, and analytics.

• Collaborate with creative, communications, digital, analytics, and business teams.

• Direct marketing strategies for conferences and executive events, including engagement before, during, and after the event.

• Create campaign briefs, messaging frameworks, KPI definitions, and reports suitable for executives.

• Promote ongoing optimization of campaign performance, targeting, conversion, and engagement.

• Provide leadership, guidance, motivation, and development support to team members.

• Administer personnel policies while participating in interviewing, hiring, and performance evaluations.

• Travel as necessary.

⛳️ Requirements

• A Bachelor’s degree in marketing, business, or a related discipline from an accredited institution is preferred.

• Between eight (8) to twelve (12+) years of B2B marketing experience, with a focus on integrated marketing, demand generation, and account-based marketing.

• Proven track record in developing, executing, and enhancing integrated, multi-channel campaigns that foster pipeline growth and measurable business results.

• Experience collaborating with sales leadership, business development, and executive stakeholders to synchronize marketing strategies with revenue goals.

• Strong expertise in campaign performance analysis and the ability to convert insights into data-driven optimizations and strategic recommendations.

• Experience successfully navigating matrixed, cross-functional organizations and leading collaboration among marketing, analytics, and business teams.

• Proficiency in marketing automation, CRM, and ABM/intent data platforms such as HubSpot, Salesforce, 6sense, and Demandbase.

• Background in supporting enterprise growth and go-to-market strategies.

• Comprehensive understanding of lead management, attribution, funnel reporting, and pipeline metrics.

• Knowledge of lifecycle marketing and revenue operations processes.

• Familiarity with intent data, audience segmentation, and account scoring techniques.

• Strong analytical abilities and a knack for interpreting data to drive performance improvements.

• Excellent communication, presentation, and executive presence capabilities.

• Strong organizational and project management skills.

• Ability to work collaboratively across cross-functional teams and align stakeholders.

• Capability to meet or exceed performance competencies.

🏝️ Benefits

• Bonus eligibility

• Medical insurance

• Dental insurance

• Vision insurance

• 401(k) plan and matching

• Paid time off (PTO)

• Disability insurance

• Life insurance

• Employee assistance program

• Flexible spending account or health savings account

• Additional voluntary benefits

• Work-life balance

• Supportive culture

• Reasonable accommodations provided when applicable and appropriate