Director, Integrated Demand Programs

This is a fully remote position, open to applicants in New Jersey.

📋 Description

• Take charge of the Integrated Demand Strategy: Create and implement global or regional integrated campaigns that align with company priorities, including AI, agentic AI, cloud, and industry solutions.

• Drive Pipeline and Revenue Impact: Own the pipeline objectives alongside marketing-sourced and influenced revenue.

• Lead Integrated Campaign Execution: Coordinate campaigns across digital channels, field marketing, content, lifecycle, and nurturing programs.

• Build Scalable Campaign Frameworks: Design repeatable and scalable frameworks that regional and field teams can adapt and utilize.

• AI & Agentic AI Leadership: Spearhead demand initiatives for AI and agentic AI solutions, promoting the adoption of agentic AI throughout campaign execution.

• Cross-Functional Leadership: Collaborate with product marketing, sales & SDR, brand & creative, and marketing operations teams.

• Data-Driven Optimization: Monitor and enhance performance based on various metrics, including pipeline generation and conversion rates.

⛳️ Requirements

• Over 10 years of experience in B2B SaaS marketing, demand generation, or integrated campaigns.

• Demonstrated ability to lead global, multi-channel demand programs.

• Experience in marketing AI/ML-based products or platforms.

• Practical experience in leveraging or implementing AI or agentic AI within marketing workflows.

• Strong comprehension of:

• ABM (Account-Based Marketing)

• Marketing automation tools (Marketo, Eloqua, HubSpot)

• CRM systems (Salesforce)

• Proven experience collaborating closely with enterprise sales teams.

• A record of driving measurable pipeline and revenue growth.

🏝️ Benefits

• Make a significant business impact: Directly affect pipeline, revenue, and growth for a strategic AI portfolio.

• Lead in a category-defining space: Influence how AI and agentic AI are marketed in a fast-evolving landscape.

• Operate at scale: Manage global programs with the resources and reach of a leading B2B SaaS organization.

• Transform marketing practices: Be at the forefront of integrating AI and agentic AI into modern marketing execution.

• Collaborate with top talent: Work alongside world-class teams in Product, Sales, and Marketing.

• Expand your leadership footprint: Gain high visibility with senior leadership and have a clear impact on company strategy.