Director, Insights – Revenue Growth Management

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Lead and nurture a high-performance team in Revenue Growth Management, Insights, and Category Management, enhancing current capabilities.

• Propel revenue management analytics, offering recommendations and frameworks for both daily operations and strategic long-term initiatives.

• Perform comprehensive analyses of market trends, customer behaviors, and the competitive landscape to deliver strategic insights for both short and long-term business planning.

• Guide and evaluate a wide range of market data related to pricing, promotions, assortment, sizing, and product types for High Liner Foods and the category.

• Provide essential RGM recommendations to senior leadership based on thorough analysis utilizing internal and syndicated resources.

• Collaborate across various functions including sales, marketing, finance, and product development to formulate portfolio and brand strategies, guidelines, and pricing architecture.

• Oversee and manage the end-to-end research process, comprehending the consumer, shopper, and operator journey to translate it into customer-centric business insights.

• Foster a culture centered on consumer and customer focus, insight generation, and analytical excellence.

• Work closely with Retail and Foodservice Sales teams to grasp customer strategic objectives, using insights and analytics to pinpoint category growth opportunities.

• Manage relationships with data partners and oversee budget management and reporting.

• Suggest optimal approaches and research partners based on the defined marketing or customer strategy objectives.

• Guide the team in creating analytical tools, employing AI to enhance efficiency.

• Develop, document, and share trade allocation strategies to influence funding decisions aimed at achieving sales growth and profitability goals.

• Collaborate closely with marketing directors to provide analytics and design experiments that will help measure the impact of various growth strategies and tactics.

⛳️ Requirements

• A minimum of 5 years of experience in Revenue Management, Business Development, Trade Analytics, Sales, Finance, or Customer Marketing within the CPG industry.

• Over 8 years of progressive experience in marketing research, consumer insights, and marketing data management.

• Strong emphasis on business outcomes, identifying gaps, and driving decision-making in uncertain situations.

• Organizational agility: builds and utilizes strong internal and external relationships to achieve positive business results.

• Financial Acumen: demonstrated strong business and financial skills with experience in developing promotional strategies that lead to revenue and profit growth.

• Experience with P&L management and analysis.

• Proven track record in leading and managing large, complex datasets.

• Proficient in advanced data analytics, utilizing a wide range of syndicated data (Circana/Nielsen, Supply Track, Retailer Data, etc.).

• Experience in creating multi-year RGM roadmaps that include portfolio and product planning relevant to channels, pricing, pack architecture, and promotions.

• Familiarity with insights tools and processes, including segmentation and demand spaces (need states), positioning, concept development and optimization, product development and optimization, packaging development, volumetric assessment, and cannibalization.

• Strong expertise in Category Management principles, particularly in pricing and promotional analytics, assortment optimization, and planograms.

• Bachelor’s degree in Business or a related field.

• Proficient in Microsoft Office Suite.

• Excellent listening and communication skills.

• Previous experience with Trade Promotional Management (TPM) systems is a plus.

🏝️ Benefits

• Competitive Salary

• Health, dental & vision coverage

• Pay for performance incentives

• Employee & Family assistance programs

• Wellness Programs

• Retirement Planning

• Supplemental Parental Leaves

• Disability Support

• Family-friendly Flex policies & Summer hours

• Volunteer hours

• Learning and mentorship opportunities

• Safety-focused work environment