Director, Global Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and enhance the global brand vision, positioning, and value proposition utilizing scientific evidence and market insights.

• Develop and oversee the Global Brand Plan (GBP), which includes long-term forecasts, strategic imperatives, and tactical priorities.

• Lead the annual brand planning process to ensure alignment among global and regional teams.

• Provide brand governance and guarantee consistency with corporate portfolio and therapeutic area strategies.

• Spearhead pre-launch activities such as market shaping, disease awareness, and competitive intelligence initiatives.

• Collaborate with Medical Affairs to construct the scientific narrative and prepare for data dissemination at significant congresses.

• Manage unbranded disease campaigns, early stakeholder engagement, and external communication frameworks.

• Set global standards for launch readiness tracking, which includes KPIs and milestone dashboards.

• Translate Phase 3 clinical data into persuasive and compliant brand narratives and commercial communication tools.

• Work alongside Clinical and Medical functions on publication planning and the translation of evidence-to-value.

• Develop global core claims and messaging architecture in accordance with regulatory and legal guidance.

• Collaborate with Global Market Access and HEOR to define payer value narratives, pricing scenarios, and preliminary economic models.

• Assist in creating the Global Value Dossier (GVD) and payer communication materials.

• Act as the commercial lead on the Global Launch Readiness Team (GLRT), ensuring cross-functional and regional alignment.

• Partner with regional commercial leads to adapt and localize the global strategy effectively.

• Develop and manage the global marketing budget for Cenerimod, ensuring precise forecasting, tracking, and reporting.

• Ensure all activities are in compliance with corporate policies, regulatory standards, and PhRMA / EFPIA codes.

⛳️ Requirements

• A Bachelor’s degree in Life Sciences, Business, or a related field is required.

• An advanced degree (MBA, MSc, PharmD, or equivalent) is preferred.

• At least 10 years of experience in pharmaceutical or biotech marketing, including roles in global or regional leadership.

• Proven track record in pre-launch or launch preparation for specialty or immunology products.

• Demonstrated experience in cross-functional collaboration within a matrix organization.

• Strong understanding of drug development, clinical data interpretation, and evidence-based communication.

• Prior experience in autoimmune or rare diseases is strongly preferred.

• Exceptional strategic and analytical skills with the ability to distill complex data into actionable plans.

• Excellent leadership, interpersonal, and influencing skills across functions and regions.

• Strong business acumen, financial management expertise, and vendor oversight capabilities.

• A high standard of integrity and a commitment to compliance and ethical conduct.

• Fluency in English; proficiency in additional languages is a plus.

• Willingness to travel internationally (approximately 20–30%).

🏝️ Benefits

• Competitive salaries

• Health insurance

• Retirement plans

• Paid time off

• Flexible work arrangements

• Professional development