Director, Global Intelligence Measurement Models, Analytic Frameworks

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the design and execution of scalable measurement systems and advanced analytics frameworks that are digitally enabled.

• Combine consumption and purchase data to provide comprehensive diagnostics and actionable insights.

• Create, validate, and support statistical, econometric, and machine learning models.

• Ensure the accuracy, reliability, and scalability of models through thorough testing and validation processes.

• Collaborate with teams across data, research, analytics, human insights, marketing, and revenue growth management.

• Incorporate AI and machine learning into conventional research methods to automate processes and enhance learning and foresight.

• Foster the adoption of technology-driven solutions throughout the organization.

• Establish and maintain partnerships with digital research agencies and data providers.

• Design, develop, and evaluate technology-driven consumption and purchase protocols.

• Align measurement systems and analytics frameworks with the strategic goals of the organization.

• Enhance marketing data efficiency and effectiveness across various categories, brands, and commercial functions.

• Build capabilities and provide training to improve data fluency and user satisfaction.

⛳️ Requirements

• A minimum of 8 years of experience in consumer and shopper research.

• At least 5 years of experience in technology and digital agencies.

• Experience in managing consumer and shopper tracking and data analytics within an agency setting.

• Proficient in developing statistical, econometric, and machine learning models.

• Experience working in a complex, global environment utilizing both internal and external resources.

• Strong understanding of consumer and shopper research methodologies.

• Familiarity with technology-enabled tracking methodologies and the entire data ecosystem lifecycle.

• Expertise in statistical, econometric, and machine learning models.

• Capable of applying new technologies to operationalize briefs and create forward-thinking measurement systems.

• Demonstrated ability to communicate cross-functional objectives effectively to senior management and build diverse network partnerships.

• Proven history of promoting the adoption of innovative solutions and services within a global organization.

• Bachelor’s degree is required.

• An MBA or Master’s degree in Data Science, Statistics, Economics, Computer Science, or a related field is preferred.

• Must currently hold authorization to work full-time in the United States.

• Must not require sponsorship from The Coca-Cola Company to work legally in the United States.

🏝️ Benefits

• Iconic Brands: Collaborate with well-known global brands such as Coca-Cola, Sprite, and Fanta.

• Diverse Partners: Engage with a broad array of cross-functional partners, from retail to entertainment.

• Growth Culture: Enjoy an inclusive culture that values curiosity, empowerment, and continuous learning.

• Annual incentive reference value of 30%.

• Medical, financial, and/or other benefits available depending on the position.

• Remote work arrangement offered.

• No relocation is necessary.