Director, Global Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the complete demand generation strategy and its results, being directly responsible for top-of-funnel growth and subsequent conversion to revenue.

• Establish, monitor, and report on pipeline KPIs such as MQLs, pipeline sourced, pipeline influenced, stage conversion, and cost-per-opportunity, while clearly communicating ROI to leadership.

• Design and implement multi-channel campaigns that encompass paid digital (LinkedIn, Google, programmatic), field and virtual events, content syndication, and partnership initiatives.

• Conduct continuous testing, analysis, and optimization: eliminate ineffective strategies, intensify efforts on those that yield incremental impact, and create repeatable playbooks.

• Create and manage AI-driven demand workflows, including programmatic outbound, intent-based targeting, AI-personalized sequences, and automated nurturing flows.

• Formulate segmentation and targeting strategies for key enterprise buyer personas, such as platform engineers, VP Engineering, CIOs, and DevSecOps leaders, in close collaboration with Product Marketing and Sales.

• Collaborate with BDR leadership to ensure alignment between campaigns and outbound efforts, providing the necessary messaging frameworks, sequences, and creative support for effective outbound initiatives.

• Manage the transition from marketing to sales in partnership with Revenue Operations.

⛳️ Requirements

• Over 10 years of experience in B2B SaaS demand generation or integrated marketing, with a demonstrable track record of generating pipeline rather than merely launching campaigns.

• Proven experience in executing demand generation within an enterprise context, involving complex sales cycles and multi-stakeholder buying committees with mid-to-large ACV.

• Hands-on experience in managing paid media across LinkedIn, Google, and programmatic channels, including budget management, ROI tracking, and experimentation.

• Strong analytical skills: capable of building dashboards, defining metrics, and making data-driven decisions. Comfortable with attribution models, funnel reporting, and business intelligence tools.

• Proficiency in GA4 and a working knowledge of ABM/intent platforms such as Pocus, Clay, and UserGems.

• Active and practical experience with generative AI tools applied to campaign operations, content creation, outbound personalization, or workflow automation.

• Ability to work with a high degree of autonomy: you can take a revenue target and reverse-engineer a program without needing a pre-existing playbook.

• Exceptional writing skills: capable of crafting compelling ads, briefing creative teams, and developing sequences that drive conversions.

🏝️ Benefits

• Health Insurance

• Dental Insurance

• Vision Insurance

• Short & Long Term Disability

• Life Insurance

• HSA/FSA

• Remote Work Environment

• Flexible Time Off

• Paid Company Holidays

• Parental Leave

• Variable Bonus Plan dependent on your role

• Stock grant opportunities dependent on your role

• 401(k) with Company Match