Director, Global Alliance & Partnerships

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish the strategic vision and bring it to fruition.

• Articulate the global vision and direction for how partner and alliance marketing cultivates demand within our ecosystem.

• Oversee the creation and implementation of global partner go-to-market (GTM) strategies, either executing them through the direct team or empowering regional Marketing teams for effective activation.

• Develop scalable and repeatable programs that can be localized while maintaining consistency in messaging and quality.

• Guide the transition from current UC partner marketing to AI ecosystem expansion.

• Inspire joint GTM, demand generation, and storytelling initiatives.

• Formulate and implement collaborative marketing strategies with strategic partners (including Microsoft, Zoom, and Google) that enhance awareness, enablement, and demand.

• Lead a comprehensive partner communication strategy (toolkits, partner portals, content streams, events, digital), ensuring a unified “one voice” across the ecosystem.

• Collaborate with the global brand and content team to develop messaging that is innovative, straightforward, differentiated, and designed to motivate both partner sellers and customers.

• Function as a business owner (MDF, metrics, performance).

• Manage the partner marketing investment strategy, which includes governance, planning, execution, and ROI measurement of Market Development Funds (MDF).

• Actively pursue and secure investments from Alliances and other Partners.

• Establish annual goals and KPIs, cascade them to regional teams, and create a performance rhythm that transforms data into actionable insights.

• Foster continuous enhancement in program structure and execution agility, decreasing complexity and amplifying impact.

• Lead through influence in a matrixed leadership environment.

• Direct and coordinate cross-functional stakeholders across sales, alliances, finance, analytics, and regional marketing to achieve results in a highly matrixed setting.

• Mentor and coach a matrix alliance marketing team to elevate execution quality, accountability, and a partner-centric mindset.

⛳️ Requirements

• Demonstrated experience working with alliance partners such as Microsoft, Zoom, and Google at either regional or global levels.

• Extensive experience leading partner or alliance marketing initiatives in a B2B context, covering GTM strategy, joint campaigns, enablement, and events.

• Strong proficiency in securing and managing MDF/co-marketing funds, performance tracking, and ROI analysis.

• Experience in developing new funding models, beyond MDF, is preferred.

• Proven track record of driving partner GTM alignment and executing joint strategies with executive-level partner stakeholders to foster growth and improve efficiencies.

• Familiarity with AI and Agentic AI in marketing and GTM contexts.

• Comfortable operating as a data-driven decision-maker with business and financial management acumen.

• Strong analytical and research skills; curious, commercially astute, and capable of quantifying opportunities.

🏝️ Benefits

• Flexible working arrangements whenever feasible.

• Empowering our people to accomplish their tasks effectively.

• An inclusive recruitment process.