Director, Field Marketing – Neurology Referrers

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee and guide a team of Regional Field Marketing Managers to ensure uniform, high-quality execution of regional marketing strategies and performance metrics.

• Strategize and manage the implementation of regional and local demand generation initiatives, including awareness campaigns and educational programming.

• Collaborate with sales leadership to formulate compliant, territory-specific go-to-market strategies and customer engagement activities.

• Create and monitor key performance indicators (KPIs) for regional marketing initiatives.

• Work in tandem with the Marketing Franchise team and Marketing Centers of Excellence to craft and disseminate customized marketing communications.

• Incorporate the clinical “voice of the field” into brand and go-to-market strategies.

• Partner with Regulatory, Legal, and Compliance teams to ensure the proper design and implementation of all field marketing initiatives.

• Organize participation in significant regional and local events in collaboration with events and franchise teams.

• Direct customer inquiries and requests to the appropriate teams in accordance with company policies.

⛳️ Requirements

• Bachelor’s degree in Science, Social Sciences, Marketing, Business, or a related discipline; an MBA or advanced degree is preferred.

• Over 10 years of experience in pharmaceutical marketing, including product launches and brand management.

• Proven experience in launching intricate pharmaceutical diagnostics, MedTech, or capital/clinical programs within provider environments.

• Strong ethical character with considerable leadership experience in managing teams and fostering cross-functional collaboration.

• Excellent strategic thinking, financial insight, and communication skills.

• Capability to manage complex projects involving multiple stakeholders in a dynamic, fast-paced setting.

• Proven success in matrixed organizations with increasing levels of responsibility.

• Willingness to travel 50% of the time.

🏝️ Benefits

• Medical

• Dental

• Vision

• Paid time off

• 401(k) plan with opportunities for both employee and company contributions

• Life insurance

• Disability insurance

• Accident insurance

• Tuition reimbursement