Director, Field Marketing – Americas

This is a fully remote position, open to applicants in Oregon, +1 more state.

📋 Description

• Direct Field Marketing efforts for the Americas while developing and implementing the regional marketing strategy.

• Lead and nurture a geographically diverse field marketing team through professional growth, skills enhancement, and go-to-market (GTM) enablement.

• Cultivate a deep understanding of New Relic’s offerings, market standing, target personas, competitors, and industry trends to refine the Americas marketing strategy.

• Collaborate with regional sales leadership to create quarterly regional plans and partner with EMEA and APJ marketing teams on global projects.

• Establish objectives and KPIs, present updates in regional meetings, and manage programs from start to finish.

• Leverage US-based marketing teams and local collaborators to drive demand and create pipelines across various channels.

• Optimize the mix of channels, assess program effectiveness, support future strategies, and oversee budgets.

• Act as the primary marketing liaison and enablement partner for the Americas sales division.

• Convey marketing strategies, objectives, metrics, and outcomes while aligning with local sales leaders on lead generation and pipeline goals.

• Organize and implement industry tradeshows, executive conferences, New Relic-hosted events, partner events, regional demand generation initiatives, account-based marketing (ABM) programs, and customer-centric content.

⛳️ Requirements

• Possess a growth mindset with the capability to implement multi-touch, multi-channel go-to-market strategies.

• Extensive experience collaborating with various sales teams across the Americas.

• Utilize a data-driven approach to gather, analyze, and disseminate program data for pipeline development.

• Strong background in field marketing, demand generation, and operational/analytical roles within the B2B enterprise SaaS sector.

• Proven second-line leadership experience with success in managing dotted-line relationships.

• Established record of directly partnering with executive sales leadership.

• Proficiency with Salesforce CRM and Marketo Marketing Automation platforms is essential.

• Experience in developing and executing account-based marketing (ABM) campaigns and executive engagement programs for enterprise and strategic markets.

• Willingness to travel throughout the region.

• Visa sponsorship is not available.

• Must verify identity and eligibility to work and complete employment eligibility verification.

• A criminal background check is required for joining New Relic.

🏝️ Benefits

• Eligibility for a corporate bonus plan.

• Comprehensive healthcare benefits.

• Dental coverage.

• Vision insurance.

• Parental leave and planning support.

• Mental health benefits.

• 401(k) plan with matching contributions.

• Flexible time-off policy.

• 11 paid holidays.

• Volunteer time-off opportunities.

• Additional competitive benefits.

• Flexible workforce arrangements, including fully remote, office-based, or hybrid work options.