Director Experiential Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the overall strategy, planning, execution, and post-event analysis for Motive's annual user conference, Vision, which encompasses attendee experience, executive programming, content layout, sponsorship opportunities, and onsite operations.

• Act as a key stakeholder for internal events, including company kickoffs, leadership offsites, executive summits, and significant internal moments, collaborating closely with the Corporate Marketing and Field & Events teams to ensure alignment with leadership objectives and company priorities.

• Lead and manage external agencies across various functions including production, creative services, logistics, registration technology, and onsite execution, ensuring they function as true extensions of the Motive team.

• Collaborate closely with Field Marketing, Product Marketing, Campaigns, Brand, Communications, Sales, Finance, Legal, and People teams to ensure that events are closely aligned with GTM strategy, messaging, and revenue objectives.

• Serve as a trusted partner to executive leadership by managing executive preparation, briefing, and onsite support, anticipating their needs to ensure their success.

• Continuously enhance event operations and attendee experience through the use of tools, process improvements, and data-driven decision-making.

• Manage post-event reporting and insights, including pipeline influence, engagement metrics, and qualitative feedback, utilizing these insights to inform future strategies.

• Ensure effective budget management across multiple simultaneous events, maintaining complex, multi-line-item budgets in real-time, and work directly with Finance and Procurement on forecasting, PO management, invoice reconciliation, and vendor contracts to guarantee accuracy and fiscal responsibility at every stage.

• Assist in the global expansion of Motive's event strategy by planning and executing events across various regions and time zones, working with global and regional teams to ensure programming is locally relevant while remaining aligned with global brand and GTM standards.

• Cultivate operational excellence across timelines, contracts, run of show documents, risk management, and vendor coordination for large-scale, multi-day events.

⛳️ Requirements

• 8–10+ years of experience managing large-scale user conferences, internal events, or complex live experiences aimed at executive audiences in fast-paced environments.

• Proven history of being the sole owner of highly visible, high-budget programs with executive-level exposure.

• Extensive experience in managing agencies and external vendors, including setting the vision, holding partners accountable, and driving cost efficiency.

• Demonstrated capability to function as a hands-on individual contributor who dives into the details and executes the work directly, while also directing agency partners and leading cross-functionally by influence rather than formal authority.

• Strong operational discipline in program management, budgeting, contracts, and cross-functional execution.

• Comfortable working directly with executive stakeholders and adept at navigating ambiguity, shifting priorities, and tight deadlines.

• Experience in B2B SaaS, technology, or similarly complex GTM organizations is strongly preferred.

🏝️ Benefits

• Health, pharmacy, optical, and dental care benefits.

• Paid time off.

• Sick time off.

• Short-term and long-term disability coverage.

• Life insurance.

• 401k contribution.