Director – Events Marketing Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement a globally focused events strategy aimed at driving revenue growth, contributing to pipeline development, and enhancing brand value.

• Manage the comprehensive events portfolio with full accountability for strategy formulation, execution, performance assessment, and optimization, including high-level internal events.

• Take complete P&L ownership, encompassing budgeting, forecasting, cost management, and profitability across all event initiatives.

• Establish and integrate a unified brand strategy for events, ensuring consistent and impactful brand representation across various markets and audiences.

• Create and capitalize on event propositions, managing all revenue sources such as sponsorship, ticket sales, and partner investments.

• Ensure events align with the go-to-market approach, collaborating closely with Brand, Growth Marketing, Sales, and Commercial Marketing Leads to boost demand and pipeline results.

• Set and track clear performance indicators, including revenue, margin, sponsorship yield, brand impact, and return on investment (ROI).

• Lead and nurture a high-performing events team and partner network, ensuring top-tier event delivery.

• Maintain a consistent global approach for division-led events while allowing for local relevance and scalable growth across different markets.

• Provide strong strategic direction to the team, establishing a clear vision, elevating performance standards, and aligning priorities, accountability, and outcomes with business objectives.

⛳️ Requirements

• Proven experience in commercially successful, brand-driven events with clear revenue and ROI results.

• Strong commercial insight, with established P&L management and experience in handling complex budgets and revenue goals.

• Demonstrated capability to convert brand strategy into engaging narratives and experiences that shape perception and behavior.

• Outstanding stakeholder management and negotiation abilities, with a knack for influencing at senior levels.

• Capacity to oversee multiple high-value programs in a fast-paced setting while preserving financial and brand integrity.

• Commercially oriented, results-focused, and dedicated to delivering impactful, on-brand experiences that facilitate business growth.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible work arrangements

• Professional development opportunities