Director – Events & Field Marketing

This is a fully remote position, open to applicants in Florida, +2 more states.

📋 Description

• Develop, document, and promote an events strategy that aligns with the broader objectives of the team and the company.

• Utilize an outcomes-oriented framework to prioritize resource investments.

• Collaborate with Coastal’s six business units to create and document event plans that are integrated across go-to-market functions.

• Establish a scalable, repeatable, and templated approach for efficient execution, backed by the necessary tools and training.

• Equip Coastal teams with best practices and standardized templates for independent event execution.

• Work together with the marketing teams of Salesforce and Snowflake on co-marketing initiatives.

• Partner with the Finance department to oversee budgets, maintain visibility of expenditures, and document return on investment.

• Manage the entire lifecycle of event leads, ensuring timely follow-ups and progression through the pipeline.

• Provide executive-level reports on performance, impact, and areas for optimization.

• Ensure flawless coordination and execution of events, delivering exceptional experiences for attendees.

• Align event programming with overall marketing campaigns and priorities.

• Create sponsorship packages to attract co-investment from partners in Coastal-hosted events.

• Build, mentor, and lead a high-performing events and field marketing team.

• Leverage AI and automation to enhance scalability, efficiency, and performance throughout the events function.

⛳️ Requirements

• Over 10 years of experience in event management, ideally within technology or B2B organizations.

• More than 3 years of experience in people management, demonstrating the ability to build and scale high-performing teams.

• Familiarity with the Salesforce and Snowflake ecosystems; direct experience with Salesforce is preferred.

• Proven ability to drive measurable pipeline and revenue impact through events.

• Strong executive presence with excellent written and verbal communication skills.

• Highly organized, detail-oriented, and able to maintain composure under pressure.

• Capable of balancing strategic thinking with operational excellence and meticulous attention to detail.

• Proactive problem solver with a solutions-focused mindset.

• Collaborative team player with a can-do attitude towards tasks of all sizes.

• Thrives in a fast-paced and dynamic environment.

• Proficient in Salesforce reporting.

• Proficient in Google Workspace.

• Willing to travel as necessary for on-site event execution.

• Must possess full-time, permanent U.S. work authorization.

• Bachelor's Degree preferred or equivalent experience.

• Portfolio or work samples are preferred.

🏝️ Benefits

• Flexible working hours with a focus on work-life balance.

• Options for remote work flexibility.

• Unlimited Paid Time Off (RTO).

• 401K plan with company matching.

• Coverage for medical, vision, and dental needs.

• Competitive opportunities for quarterly and annual bonuses.

• Reimbursements for continuing education and certifications, particularly within the Salesforce and Snowflake ecosystems.

• Occasional in-house competitions with spot bonuses.

• A flexible and enjoyable team culture.

• Frequent team and cultural activities, both virtual and in-person, such as Lunch and Learns, Happy Hours, team-building events, and the Holiday Party.

• Quarterly All-Hands meetings.

• Open-door leadership policy, providing access to mentorship and guidance.

• Opportunities for accelerated growth, networking, and career support.

• A culture of trust, transparency, and respect across all levels of the company.