Director, Events

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Oversee the complete events function for the EverPro multi-brand portfolio.

• Manage a dedicated in-house team of eight events managers and planners.

• Develop and execute the events strategy, maintaining the annual events calendar, budget, and measurement framework.

• Coordinate over 130 tradeshows, regional shows, and field events annually.

• Establish standards for booth strategy, staffing, lead capture, execution, and follow-up processes.

• Create repeatable playbooks and manage relationships with vendors.

• Plan and execute various user conferences, including venue selection, agenda creation, content development, speaker coordination, sponsorship management, and on-site production.

• Lead the planning for a significant industry event, coordinating cross-functional participation, sponsorship strategies, and executive presence.

• Oversee the Sales Kickoff from start to finish, managing content flow, logistics, venue selection, and overall attendee experience.

• Take charge of Presidents Club activities from inception to completion, including location selection, budget management, guest experience, and logistics.

• Mentor and develop the events team, effectively distributing workload across the event calendar.

• Manage relationships with venues, production partners, booth builders, and travel vendors.

• Ensure budget efficiency for events and track metrics such as cost per lead, cost per opportunity, pipeline impact, revenue influence, and retention rates.

• Create post-event reports and present performance insights to leadership.

• Collaborate with sales, product marketing, brand, customer marketing, and finance teams.

• Align events with pipeline objectives, product launches, customer lifecycle events, and internal culture-building initiatives.

• Guarantee consistent, high-quality experiences across tradeshows, conferences, and executive events.

⛳️ Requirements

• 10+ years of experience in event marketing or event management.

• 3–5+ years of experience in leading and developing teams.

• Demonstrated success managing a high-volume tradeshow calendar (100+ events per year) across diverse brands, verticals, or regions.

• Direct experience in owning flagship programs from start to finish, including user conferences, large industry events, internal sales kickoffs, or incentive/Presidents Club trips.

• Strong skills in budget management and vendor relations.

• Proven track record of building and leading high-performing in-house teams.

• Experience in managing agencies and vendor partners to achieve results.

• Exceptional executive communication skills with the ability to collaborate with Sales and executive leadership.

• Preferred: experience in SMB-focused SaaS, subscription models, or multi-brand portfolio businesses.

• Preferred: knowledge of home, field, or professional services industries.

• Comfortable operating in ambiguous situations with a proactive approach.

• Experience with event management, registration, and reporting platforms.

• Familiarity with integrating event data into CRM and pipeline reporting.

• Must be eligible to work without sponsorship.

• Significant travel to tradeshows, user conferences, Sales Kickoff, Presidents Club, and other events across North America may be necessary.

• Travel to the Corporate Headquarters in Denver, Colorado may be required.

🏝️ Benefits

• Flexibility to work in a manner that suits you best within your country of employment – whether in-office, remote, or hybrid.

• Ongoing investment in your professional development through Udemy.

• Comprehensive health and wellness benefits, including an annual wellness stipend.

• 401k plan with up to a 4% match and immediate vesting.

• Flexible and generous (FTO) time-off policy.

• Employee Stock Purchase Program.

• Student Loan Repayment Program.