Director, Enterprise Applications

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement the strategy for enterprise applications that align with Marketing's business objectives and growth initiatives.

• Collaborate with Marketing executives to identify business requirements and convert them into technological capabilities and investment roadmaps.

• Act as a trusted advisor to Marketing leadership regarding technology trends, MarTech innovations, AI opportunities, process improvement, and digital transformation.

• Create governance frameworks for application investments, prioritization, architecture, and platform lifecycle management.

• Oversee the portfolio of Marketing applications, which includes but is not limited to: Marketing Automation Platforms (like Marketo), Customer Data Platforms (CDP), Digital Experience Platforms, Event and Webinar Platforms, Content Management Systems, Lead Management and Attribution Solutions, Marketing Analytics and Reporting Tools, and AI-driven Marketing Solutions.

• Propel platform rationalization, adoption, enhancement, and modernization initiatives.

• Assess and recommend new technologies that boost marketing effectiveness and operational scalability.

• Lead the design and optimization of comprehensive marketing business processes, such as: Campaign Planning and Execution, Lead Lifecycle Management, Demand Generation, Digital Marketing Operations, Customer Journey Orchestration, Marketing Attribution, Budget and Investment Tracking, Event Management, and Content Operations.

• Identify opportunities for automation, standardization, and simplification of processes.

• Ensure that marketing processes align with broader Revenue Operations workflows.

• Lead complex cross-functional projects from strategy development through implementation and adoption.

• Manage teams responsible for application delivery, including product owners, business analysts, architects, and external partners.

• Establish scalable practices for project and product management.

• Ensure successful execution of roadmap commitments while adhering to scope, budget, and timeline expectations.

• Guarantee seamless integration across Marketing, CRM, ERP, Data Warehouse, Customer Success, and Digital Experience ecosystems.

• Work with Enterprise Architecture teams to maintain scalable, secure, and compliant solutions.

• Set governance standards for application security, data privacy, compliance, and operational controls.

• Enhance platform reliability, performance, and operational excellence.

• Maintain relationships with key technology vendors and system integrators.

• Negotiate contracts, licensing agreements, and service engagements.

• Manage application budgets, forecasting, and cost optimization initiatives.

• Monitor ROI and business value realization from technology investments.

• Recruit, develop, and mentor a high-performing team of application leaders and professionals.

• Cultivate a culture of accountability, innovation, continuous improvement, and customer focus.

• Build organizational capabilities in product management, process excellence, and digital transformation.

⛳️ Requirements

• Bachelor's degree in Information Systems, Computer Science, Business, Engineering, or a related field.

• Over 12 years of experience in Enterprise Applications, Business Systems, or Digital Transformation roles.

• At least 5 years of leadership experience overseeing teams and large-scale enterprise initiatives.

• Extensive expertise in supporting Marketing organizations and marketing technology ecosystems.

• Proven experience leading implementations and optimization efforts with platforms such as Marketo, Salesforce, or similar technologies.

• Strong understanding of marketing operations, lead management, campaign execution, customer journeys, and marketing analytics.

• Experience managing enterprise integrations, data architecture, and cross-functional business processes.

• Demonstrated success in delivering strategic programs and business transformation initiatives.

• Excellent executive communication and stakeholder management skills.

🏝️ Benefits

• Bonus or commission

• Medical benefits

• Retirement plans

• Financial perks

• Wellness programs

• Time off

• Employee discounts