Director, Direct-to-Consumer Innovation, Digital Health

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement a strategy that connects patients, caregivers, and healthcare professionals (HCPs) to pertinent clinical trial opportunities by collaborating with the ClinOps and Medical Affairs teams.

• Effectively convey and distribute scientific messaging to patients, caregivers, and HCPs by creating content for BeOne's owned and third-party channels.

• Identify and engage subject matter experts to represent BeOne’s scientific mission.

• Collaborate with Patient Advocacy to ensure that patient feedback and content are consistently integrated into digital experiences.

• Work together with engineering, UX research, design, marketing, and data science teams to provide cohesive and scalable experiences.

• Utilize data, experimentation, and user research to pinpoint friction points and develop solutions that enhance engagement and trust.

• Establish and track relevant KPIs including engagement, satisfaction, performance, accessibility, and conversion metrics.

• Guarantee full compliance with HIPAA, GDPR, and WCAG standards while ensuring seamless user experiences.

• Drive agile execution, sprint planning, and release management in collaboration with internal and external partners.

• Foster a customer-first culture, balancing measurable impact with empathy, inclusivity, and accessibility.

• Oversee the CLL Navigator social media presence, including collaborations with patient advocacy groups.

⛳️ Requirements

• Background in Medical Affairs, including degrees in medicine, pharmacy, nursing, or pharmacology.

• Experience in translating complex scientific concepts into clear, engaging messaging.

• Proven track record of defining strategy and delivering products that integrate usability, scalability, and compliance.

• Strong technical proficiency with Salesforce CRM/Marketing Cloud, analytics, CMS, and web architecture.

• Demonstrated success in leveraging data and behavioral insights for product optimization.

• Excellent skills in stakeholder management, cross-functional collaboration, and communication.

• Comprehensive understanding of regulatory and privacy frameworks within healthcare and patient engagement.

🏝️ Benefits

• Medical

• Dental

• Vision

• 401(k)

• FSA/HSA

• Life Insurance

• Paid Time Off

• Wellness