Director, Digital Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of Builders’ social media strategy across all platforms, establishing the vision, standards, and playbooks that guide team engagement and growth across every channel. Create platform-specific strategies that align with audience behaviors on each channel.

• Lead and nurture the social media team, promoting a culture of creativity, experimentation, and accountability for both quality and performance.

• Focus on community quality rather than vanity metrics, devising strategies that cultivate a highly engaged and loyal audience instead of merely increasing follower counts, while setting the organizational benchmark for meaningful engagement.

• Develop and implement a creator strategy that embraces ideological diversity, identifying credible voices from both the left and right who can authentically convey cross-partisan, solutions-oriented narratives.

• Spearhead YouTube strategy as a critical growth opportunity, crafting a channel vision, content framework, and growth plan that establishes Builders’ presence as a meaningful hub for civic storytelling and community involvement.

• Stay ahead of changes in platform algorithms, emerging formats, and cultural trends, translating shifts in the landscape into actionable recommendations for the team.

• Direct paid media strategy across social, search, and programmatic channels, overseeing audience targeting, creative testing, and budget allocation.

• Collaborate with the CMO on budget planning and media mix decisions, providing data-driven insights on where investments can yield the greatest growth.

• Develop and manage a robust creative testing framework, ensuring that each campaign generates insights that accumulate over time.

• Oversee the execution of paid media in collaboration with external agencies or in-house teams, ensuring that partners meet performance standards and strategic goals.

• Continuously refine campaigns based on performance data, adjusting targeting, creative elements, and budget in real-time to enhance cumulative learnings over time.

• Act as the organization’s strategic leader on campaign insights, managing the frameworks, dashboards, and reporting processes that provide the CMO and senior leadership with a clear, integrated view of strategy execution across all channels, not limited to digital.

• Define and monitor social and media KPIs related to awareness, engagement, conversion, and audience growth, linking planned actions to executed strategies and their impact.

• Convert performance data into clear, actionable recommendations that shape future strategy, identifying successes, failures, and areas for potential improvement.

• Lead social listening as a strategic function, utilizing qualitative signals, audience sentiment, and conversation trends to inform content strategy, uncover emerging opportunities, and gauge the resonance of Builders’ messaging in the real world.

• Advocate for the intelligent and strategic use of AI and emerging technology tools across digital workflows, from content optimization and audience targeting to reporting automation and trend identification.

• Assess and suggest tools that enhance the team's speed, precision, and impact, focusing on resources that bolster strategy rather than replace it.

• Keep up with the evolving AI and martech landscape, providing forward-looking recommendations to the CMO on technology that can give Builders a competitive advantage.

• Serve as a digital strategy advisor to the CMO, Creative Director, and Editorial Director, integrating data and platform expertise into every significant content, campaign, and communication decision.

• Collaborate with the Editorial Director, Creative Director, GTM lead, Civic Impact team, and Daniel Lubetzy’s social team to ensure social strategy and content are seamlessly aligned, delivering the right message to the right audience in the appropriate format on the correct channel.

• Manage relationships with external vendors, analytics partners, and paid media agencies, establishing clear expectations, holding partners accountable, and ensuring strategic alignment.

⛳️ Requirements

• 7-10 years of experience in digital strategy, growth marketing, or paid media, with a portfolio that showcases both strategic leadership and hands-on implementation.

• Profound and up-to-date understanding of major social and digital platforms, including their algorithmic, cultural, and commercial aspects, with a proactive approach to adapting to changes.

• Demonstrated success in driving measurable audience growth and engagement through integrated organic and paid digital strategies.

• Strong analytical abilities and comfort with data, capable of building a performance framework, interpreting outcomes, and transforming them into strategy independently.

• Experience leading paid media campaigns across social, search, and programmatic channels, including budget management and agency oversight.

• Outstanding strategic communication skills, able to distill complex data and platform dynamics into clear and persuasive recommendations for senior leadership.

• A genuine awareness of culture, characterized by avid media consumption and an ability to identify breakthrough trends and their implications for strategic thinking.

• Experience in a fast-paced, mission-driven, or startup-like environment, adept at building systems while executing against them concurrently.

• Collaborative and entrepreneurial mindset, thriving in cross-functional settings and effectively engaging editorial, creative, and marketing teams.

• Authentic enthusiasm for the Builders mission and the capability to apply your expertise in support of a cross-partisan, solutions-oriented civic movement.

🏝️ Benefits

• Competitive annual compensation [$135,000 - $150,000]

• Comprehensive health, dental, and vision insurance with 100% company coverage options

• 25 days of Paid Time Off (20 personal days, 5 sick days)

• 401K with company matching

• Flexible, remote work environment

• Charitable gift matching program

• Opportunity to make a substantial impact through your daily work