Director, Digital Strategy – Advocacy

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish the vision for how the organization leverages digital communications to foster advocacy and drive action.

• Direct a comprehensive multi-channel digital program that persuades, mobilizes, and cultivates an active community of advocates.

• Maintain consistency in voice, messaging, and approach across all platforms.

• Oversee organic social media efforts and collaborate on paid social strategies to enhance reach and stimulate action.

• Develop content strategies and manage campaign calendars.

• Produce platform-specific content, including short-form videos.

• Utilize performance data to refine digital strategies.

• Manage the organization's email strategy for newsletters and campaigns.

• Construct engagement ladders to prompt audiences into action.

• Collaborate on website strategy, ensuring that content aligns with advocacy objectives.

• Implement SEO best practices to enhance visibility.

• Supervise digital tools to support targeting and impact.

⛳️ Requirements

• Over 7 years of experience in digital communications, preferably in advocacy, nonprofit, or political campaigns.

• Utilize digital channels to persuade, mobilize, and influence rather than just inform.

• Consider how channels and audiences interconnect from a systems perspective.

• Develop strategy and ensure effective execution.

• Excellent writing skills with a clear, consistent voice across various platforms.

• Proficient in social media publishing tools such as Sprout Social and monday.com.

• Familiar with content management systems like WordPress and Elementor.

• Knowledgeable about SEO and the impact of AI on search and discovery.

• Capable of creating or directing engaging visual and video content using tools like Canva and Adobe Suite.

• Experience in running paid social and digital advertisements (Meta, LinkedIn, Google Ads) with audience targeting and budget management.

• Ability to manage multiple priorities with sound judgment and keen attention to detail.

• Use data to inform decisions based on significant engagement.

🏝️ Benefits

• 100% coverage of employee’s medical, dental, and vision premiums.

• 50% coverage for spouses and dependents.

• Health Reimbursement Account (HRA) to cover 100% of in-network medical deductibles.

• 403(b) retirement plan with up to a 6% match after 90 days of employment.

• Automatic life insurance coverage.

• Short- and long-term disability insurance.

• Flexible Spending Account (FSA).

• 12 weeks of fully paid parental leave.

• 25 PTO days each year.

• All federal holidays off.

• A week off at the end of the year.

• Monthly reimbursement for internet and cellular services.

• $500 stipend for home office setup within your first 90 days.