Director, Digital Experience – Conversion

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the complete user experience strategy for TOMS’ digital platforms, emphasizing the quality of the customer journey, conversion rates, usability, and engagement at critical touchpoints.

• Lead the design and implementation of UX for eCommerce experiences, which includes navigation, product discovery, product detail pages (PDP), cart, checkout, and other significant customer interactions.

• Manage conversion rates and digital funnel performance across essential eCommerce journeys, utilizing data, testing, and insights to drive ongoing improvements.

• Collaborate with business stakeholders to convert requirements into user experiences that are intuitive, scalable, and high-performing while balancing brand identity, functionality, and speed.

• Foster continuous optimization through testing, analytics, and user insights, enhancing conversion rates, engagement, and overall digital performance.

• Develop and uphold UX standards, design systems, interaction patterns, and best practices to ensure consistency, accessibility, and quality throughout all digital experiences.

• Build and advance UX capabilities, processes, and operational norms, employing a hands-on, problem-solving approach in a lean environment to support execution and guarantee high-quality results.

⛳️ Requirements

• Over 8 years of experience in UX, product design, digital experience, or related fields.

• Demonstrated experience in leading UX strategy and design implementation across eCommerce or customer-facing digital platforms.

• Background in UX design leadership, digital customer journey design, and usability enhancement.

• Expertise in eCommerce experience design and conversion rate optimization.

• Strong understanding of design systems, interaction standards, and accessibility best practices.

• Proficient in optimization driven by testing, analytics, and user insights.

• Experience in cross-functional collaboration with Engineering, Marketing, and business stakeholders.

• Capability to lead through influence and elevate quality across the organization.

• A robust portfolio showcasing ownership of customer journey, conversion-focused experiences, usability improvements, and digital design systems.

• Experience working closely with Engineering, Product, Marketing, and business stakeholders to transition digital experiences from concept to launch.

• Proven ability to utilize analytics, testing, and user insights to enhance customer experience and business results.

• Familiarity with Shopify or comparable eCommerce platforms.

• Preferred experience in retail, consumer, fashion, or direct-to-consumer brand environments.

• Previous experience with A/B testing, conversion rate optimization (CRO), design systems, and user research methodologies is a plus.

• Bachelor's degree in Design, Human-Computer Interaction, UX, Psychology, Marketing, or a related field, or equivalent practical experience is preferred.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance; 401K with company matching.

• Generous PTO policy along with 12 paid annual holidays and one floating holiday.

• Four complimentary pairs of shoes each year (that's right, free!).

• Employee discount on all products, in addition to discounts with partner businesses.

• Wellness program offering resources for mental health, physical well-being, personal finance, nutrition, and more.

• DEI educational opportunities, including company-wide learning days.

• Volunteer opportunities with Giving Partners and community organizations.

• A $600 stipend upon joining to furnish your home office as you wish, plus $100 annually to refresh supplies and gear.