Director, Demand Marketing

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Spearhead the comprehensive strategy for establishing a strong pipeline of new institutional clients within targeted product areas and customer segments.

• Convert growth objectives into focused go-to-market (GTM) campaign strategies that enhance marketing-sourced pipeline, speed up conversion rates, and foster revenue expansion.

• Oversee the planning, prioritization, and execution of integrated, multi-channel demand campaigns, encompassing email, paid media, SEO, SEM, webinars, and third-party channels.

• Utilize behavioral and intent data to continually refine campaign performance.

• Collaborate with Sales leadership to ensure a smooth transition of leads and effective follow-up strategies.

• Work alongside Revenue Operations to forecast, monitor, and enhance pipeline contributions and conversion rates.

• Partner closely with Product Marketing to transform GTM messaging into engaging, audience-specific campaign content.

• Create strategies aimed at senior leader decision-makers, buying groups, and enterprise buyer behaviors.

• Coordinate with analytics and digital teams to apply campaign logic and personalization strategies that boost engagement and conversion metrics.

• Lead a team of marketing managers to advance demand generation capabilities and develop a sophisticated, multi-channel B2B campaign.

• Integrate testing, automation, account-based marketing (ABM), and intent-driven targeting into campaign frameworks.

• Stay updated on digital demand trends and incorporate guidelines into campaign execution.

• Foster continuous innovation to enhance lead quality and conversion rates.

⛳️ Requirements

• Bachelor’s degree in marketing, business, or a related field; an advanced degree is a plus.

• At least 8 years of experience in demand generation or growth marketing, with a strong emphasis on acquisition strategies and pipeline development.

• Background in B2B demand marketing, preferably with senior partners and complex sales processes.

• Proven track record in owning and achieving marketing-sourced pipeline and revenue targets.

• Extensive experience with multi-channel demand campaigns, marketing automation, segmentation, and conversion optimization.

• Strong capability to collaborate cross-functionally across Product, Sales, RevOps, and Brand teams.

• Exceptional analytical and decision-making skills; experience with marketing and sales performance dashboards and Key Performance Indicators (KPIs).

• Experience working in a matrix or squad-based team structure, with the ability to lead by influence.

• Familiarity with essential marketing platforms and tools (e.g., Salesforce, Google Ads, LinkedIn Campaign Manager, etc.).

• Excellent written and verbal communication abilities, with the capacity to tailor messaging for the market and create clear value propositions and calls to action.

• Self-motivated approach with enthusiasm for innovation, testing, and performance-driven marketing execution.

• High adaptability to a rapidly changing market.

• Proven experience in leading a team of marketers, providing coaching and guidance throughout campaign execution and their career development.

🏝️ Benefits

• Eligible to participate in the company’s discretionary incentive bonus program.