Director, Demand Generation

This is a fully remote position, open to applicants in Washington.

📋 Description

• Take charge of the complete demand generation strategy and implementation, which includes email, paid advertising, content syndication, and webinar initiatives that cultivate a qualified pipeline in a highly competitive market.

• Create, launch, and oversee account-based marketing (ABM) initiatives for selected enterprise accounts, ensuring content and outreach align with sales goals to speed up deal progression.

• Function as the sole marketing representative at Vimly, collaborating with department leaders to establish priorities across branding, content, and demand generation while overseeing the marketing budget, tools, and vendor partnerships.

• Work closely with sales leadership to define and fine-tune target account lists, monitor pipeline and revenue contributions, and continuously enhance campaigns based on performance metrics.

⛳️ Requirements

• Over 5 years of experience in B2B marketing with a proven record in demand generation and account-based marketing (ABM), preferably in a SaaS or technology-focused company.

• Practical experience in planning and executing multi-channel campaigns (email, paid media, content, webinars) as well as managing marketing automation and ABM tools such as HubSpot, Marketo, 6sense, or Pardot.

• Demonstrated ability to collaborate effectively with sales to develop and implement account-based strategies that create and expedite pipeline growth.

• Capable of functioning independently, balancing strategic planning with daily campaign execution in a dynamic and resource-limited environment.

🏝️ Benefits

• Medical, Dental and Vision Coverage

• 401(k) Retirement Plan

• 20 PTO days accrued within the first year (includes sick time)

• 12 holidays per year, Diversity Time Off and Paid Volunteer Time Off

• Life and AD&D Insurance

• Long-term and Short-term Disability Insurance

• Voluntary Life Insurance

• Voluntary Long-Term Care (LTC) insurance

• Voluntary Pet Insurance

• Voluntary Legal Plan

• Health Savings Account (HSA)

• Flexible Spending Accounts (FSA)

• AFLAC Voluntary Benefits

• MetLife Voluntary Benefits

• Employee Assistance Program