Director, Demand Generation

This is a fully remote position, open to applicants in Alabama, +19 more states.

📋 Description

• Develop and manage the demand generation engine.

• Strategize and implement integrated campaigns targeting health system purchasers.

• Execute and oversee ABM, marketing automation, and CRM processes.

• Take ownership of key digital demand channels.

• Enhance website conversion, SEO, GEO, AEO, and SEM preparedness.

• Assess performance and refine demand generation initiatives.

⛳️ Requirements

• Over 8 years of experience in B2B demand generation, growth marketing, digital marketing, or integrated campaign management.

• Demonstrated success in establishing and expanding a demand generation function, encompassing strategy, execution, and optimization.

• Practical experience with marketing automation and CRM tools, such as HubSpot and Salesforce, for managing lead lifecycle, nurturing, reporting, and aligning with sales.

• Proficient in executing integrated, multi-channel campaigns across digital platforms, paid social, search, email, webinars, content syndication, and account-based marketing (ABM).

• Familiarity with ABM tools (e.g., Demandbase, 6sense, or Terminus) and fostering account engagement in intricate B2B sales settings.

• Strong analytical capabilities with a track record of developing dashboards, evaluating campaign effectiveness, and leveraging data to enhance pipeline growth and marketing ROI.

• Preferred background in healthcare marketing, with insights into hospitals, health systems, or other complex provider organizations.

🏝️ Benefits

• Medical

• Dental

• Vision

• Life insurance

• Short term disability

• Long term disability

• Paid holidays

• 401k

• Generous PTO policy