Director, Data Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborating with a diverse group of executive leaders in Client & Media Strategy, Data Strategy & Analytics to efficiently provide scalable, high-quality cross-channel data solutions and service experiences to clients and their teams from Analytics Engineering, Analytics Management, Data Engineering, Reporting Solutions, and Data Analysis.

• Leading cross-functional strategy and execution: Managing a team of Data Strategists while overseeing your own portfolio to deliver superior data solutions, insights, and measurement frameworks across our client base.

• Enhancing client impact: Acting as an executive sponsor for enterprise clients and guiding data-driven recommendations that shape media mix, audience strategy, and creative performance.

• Expanding new capabilities: Establishing and executing processes to ensure analytical solutions are reproducible, well-documented, and seamlessly integrated into broader client strategies.

• Supporting growth: Promoting new business by highlighting the unique value of Data Strategy & Analytics services, employing a consultative sales approach while advising on prospect MarTech stacks and Polaris solutions. Continuously evolving Data Strategy & Analytics offerings by enhancing and introducing new services and products.

• Serving as an escalation point to swiftly address complex and occasionally unprecedented challenges with broad definitions.

• Fostering internal alignment: Training and educating the Client Strategy, Channel, and Executive teams on Data Strategy & Analytics capabilities to ensure the consistent application of best practices.

• Leading measurement frameworks: Spearheading or collaborating in the creation of standardized measurement methodologies, including taxonomy governance, KPI frameworks, and performance dashboards.

• Providing thought leadership in various Data Strategy areas: Customer Data Platforms, Media Strategy & Optimization Techniques, Data Privacy Regulations & Data Usage Guidelines, and MarTech Architecture.

• Promoting a culture of excellence: Empowering and mentoring managers and analysts to foster a high-performing, client-centric environment focused on curiosity, professional accountability, and continuous optimization.

⛳️ Requirements

• 8+ years of experience in digital analytics, data strategy, or leadership roles in marketing analytics.

• Strong knowledge of marketing and advertising technology ecosystems (e.g., Google Ads, Meta Ads, GA4, Looker, dbt, GCP/AWS, Adobe Analytics, CDP, Identity solutions & Cleanrooms).

• Experience in developing and applying data taxonomy governance best practices across various advertising platforms.

• Familiarity with constructing and interpreting measurement models such as MMM, MTA, and incrementality testing.

• Proven track record of translating data into actionable insights within a performance marketing or growth strategy framework.

• Exceptional communication skills and client-facing experience, adept at bridging technical and business perspectives.

• Strong project management capabilities, with the ability to oversee multiple teams and projects concurrently.

• Experience in mentoring managers and analysts to produce scalable, reproducible analytical solutions.

🏝️ Benefits

• Remote-first culture

• Unlimited PTO

• Extended Holiday break (Winter)

• Flexible schedules

• Work from anywhere options*

• 100% paid parental leave

• 401(k) matching

• Medical, Dental, Vision, Life, Pet Insurance

• Sponsored life insurance

• Short Term Disability insurance and additional voluntary insurance

• Annual Class Pass credits and more!