Director, Data Strategy – Adobe Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborating with a diverse team of executive leaders from Client & Media Strategy, Data Strategy & Analytics to swiftly provide scalable, high-quality, cross-channel data solutions and service experiences to clients and their teams, including Analytics Engineering, Analytics Management, Data Engineering, Reporting Solutions, and Data Analysis.

• Overseeing cross-functional strategy and execution: Managing a team of Data Strategists while also handling your own portfolio to deliver top-notch data solutions, insights, and measurement frameworks across our client base.

• Enhancing client impact: Acting as an executive sponsor for enterprise clients, directing data-driven suggestions that shape media mix, audience strategy, and creative performance.

• Expanding capabilities: Establishing and executing processes to ensure analytical solutions are reproducible, well-documented, and integrated into comprehensive client strategies.

• Promoting growth: Pitching new business opportunities by effectively communicating the unique value of Wpromote’s Data Strategy & Analytics services and proprietary Polaris solutions.

• Serving as an escalation point to swiftly address complex and occasionally unprecedented situations with broad implications.

• Fostering internal alignment: Educating and training the Client Strategy, Channel, and Executive teams on Data Strategy & Analytics capabilities to promote the consistent adoption of best practices.

• Leading measurement frameworks: Directing or collaborating in the creation of standardized measurement approaches, including taxonomy governance, KPI frameworks, and performance dashboards.

• Providing thought leadership in various Data Strategy areas: Customer Data Platforms, Media Strategy & Optimization methods, Data Privacy Regulations & Data Usage Guidelines, and MarTech Architecture.

• Nurturing a culture of excellence: Empowering and mentoring managers and analysts to foster a high-performing, client-first environment focused on curiosity, professional accountability, and relentless optimization.

⛳️ Requirements

• Over 8 years of experience in digital analytics, data strategy, or leadership roles in marketing analytics.

• Extensive experience with Adobe Analytics, RTCDP, and a solid understanding of the entire Adobe Experience Cloud.

• Strong comprehension of additional marketing and advertising technology ecosystems (e.g., Google Ads, Meta Ads, GA4, Looker, dbt, GCP/AWS).

• Familiarity with developing and implementing data taxonomy governance best practices across various advertising platforms.

• Proven success in converting data into actionable insights within a performance marketing or growth strategy framework.

• Outstanding executive communication and client-facing experience, with the ability to bridge technical and business viewpoints.

• Demonstrated project management capabilities, able to oversee multiple teams and projects concurrently.

• Experience mentoring managers and analysts to produce scalable, reproducible analytical solutions.

🏝️ Benefits

• Remote-first culture

• Unlimited PTO

• Extended Holiday break (Winter)

• Flexible schedules

• Work from anywhere options*

• 100% paid parental leave

• 401(k) matching

• Medical, Dental, Vision, Life, and Pet Insurance

• Sponsored life insurance

• Short Term Disability insurance and additional voluntary insurance

• Annual Class Pass credits and more!